11 min read
Ever wondered why social media ads are emphasized by digital marketers? Although you can attract many leads by posting quality content on social media platforms for free, using social media ads gives you an extra edge. When organic content is posted on social media, marketers cannot guarantee who will see it and how much engagement it will generate.
Social media ads equip you to reach your relevant audience directly while targeting new ones. It supports your organic content to have a stronger influence on the prospects. In this sense, we can state that organic content and paid content when used together can create the magic. If you already have great content that is organically reaching many people, then targeted social media campaigns can accelerate the extent of your content.
Most reputed companies hire top social media services for their brand awareness and brand promotion objectives. They understand the importance of engaging social media experts for earning long-term benefits. Reputed firms with vast industry experience like IKF – I Knowledge Factory enables you to design highly lucrative social media ad campaigns that perfectly align with your specific goals.
Whether you want to create stronger brand awareness for your existing customers or attract new prospects, generate more leads or persuade the audience to take the desired action, social media ads can prove to be a boon for your business.
Top 4 social media platforms that marketers bet on!
1. Facebook: It is one of the most popular social media platforms with billions of subscribers across the world. Besides its extensive reach, Facebook has an excellent visual appeal that makes it an appealing platform for posting your paid ads. Moreover, the detailed and multiple segmentation options provided by Facebook like location, interests, job description etc further simplify the route to reaching out to your targeted audience. With this platform, you enjoy the flexibility of presenting your ads in different formats that you find fit for your customers like videos ads, slideshow ads, story ads and many more.
2. Instagram: According to Instagram reports, 90% percent of Instagram users generally follow at least one business on the platform, and 50% percent declare that their interest in a business increases when they see their social ads on Instagram. Being one of the most vibrant social media platforms, Instagram users consume a large quantity of content on daily basis. And this reason is good enough to place media ads on this popular platform. Note that as a heavy image and video orientated platform, Instagram offers you the opportunity to incorporate attractive visuals into social media ads to get better results.
3. LinkedIn: With over 756 million members across 200+countries and more than 57 million company users, LinkedIn is a social network that goes beyond hiring and recruiting drives. Having set its distinct professional outlook, it’s also a great platform to reach out to the corporate audience through B2B marketing. You can choose from sponsored ads, sponsored InMail and Text ads to connect with your audience. Remember that professionals are busy people hence keep your ad copy succinct with a clear Call to Action. If you fail on these counts, your prospects might miss out on signing up for your career-boosting webinar or buying your new product that could simplify their life.
4. Youtube: When talking of powerful social media platforms, we just can’t afford to miss out on YouTube. With nearly 2.1 billion users worldwide, Youtube is a thriving platform with ample opportunities to explore and exploit for business growth. Social media ads on YouTube allow you to reach a huge section of customers who might be interested in your product or service. With YouTube’s targeting options, you can target an ultra-specific group of users, or more general groups, based on what kinds of products you’re trying to sell. Note that it can take some trial and error to decide how to target your audience, but with an experienced social media company like IKF it gets easier to decide on the perfect targeting options for a successful campaign.
Easier said than done. The statement holds true for social media ad campaigns. Organic content needs the support of dynamic social media campaigns to set your business on a faster-growing track. But it’s certainly not an easy job.
As the users are bombarded with varied media content every day, it’s easy for a social media ad to get lost in the noise. If you want to gain consistent, scalable, quality leads and customers, you need to work on your media advertising strategy. This includes understanding your audiences, establishing clear-cut marketing goals, building robust content, testing your media ads and measuring your ad performances.
As the users are bombarded with varied media content every day, it’s easy for a social media ad to get lost in the noise. If you want to gain consistent, scalable, quality leads and customers, you need to work on your media advertising strategy. This includes understanding your audiences, establishing clear-cut marketing goals, building robust content, testing your media ads and measuring your ad performances.
Do you find all this information overwhelming? Well, just relax. Connect with the I Knowledge Factory social media team and we’ll line up things for you. A trusted brand for years, try our services for excellent results without any hassle.
For more info call us on +91 88888 66110 or mail us at sales@ikf.co.in
