Social Media Trends to Look Out for in 2020

10 min read

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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

Social media has taken the world by storm and it’s impacting almost every corner of our lives. According to several reports more than 90 percent of millennial are using atleast one of the social media platforms and not less than 85 percent of generation Z is learning about new products through social media. It’s not difficult to reason out why marketers and businesses are thronging to social media platforms.

Being a thriving digital marketing company in India, we understand the growing influence of social media and the existing competition. It will be really challenging to stand out from the digital crowd if you fail to keep a track of the evolving trends in social media. In order to fuel your marketing strategies check out the biggest trends of social media in 2020. Here we have enlisted some of them for you:

1. Ephemeral content will rise:

Ephemeral content is the content that is available only for short duration. Snapchat and Instagram stories are examples of such types of content. It is being predicted that this format will gain more popularity on social media. Owing to the short attention span of the viewers and changed preferences over the type of content they consume, substantial rise in short and engaging stories are imminent. Having taken this into account, every marketer and social media marketing company in India and across the globe is likely to use this to their advantage.

2. No ‘like’ button on Instagram:

Recently Instagram has come up with the proposal of removing the likes feature from the posts. You will no longer be able to see the number of likes other Instagram posts get, although you can see the likes on your posts. The logic given is that the number of likes is being equated with a person’s social value and such validations can be detrimental to people’s mental health. Being one of the largest social networks, it will definitely impact the social media landscape. So, marketers, influencers and brands will have to find ways to adapt to this major change.

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3. Niche social platform will perform:

Facebook and Instagram have long dominated the social platform but now there are niche social media platforms that are rising to fame. TikTok is one such social media disruptor that is currently leading the way, especially with Gen Z users. There are several other alternative social media platforms that are wooing more and more users. The trend is likely to bolster further.

4. Personalized content will increase:

Personalization has been a global trend for many years but it’s still a new one for social media platform. Marketers are using this in their social media ads for different consumer segments. The advanced customization options allow the brands to show their relevant ads to the right people at the right time. A digital marketing company in Pune, IKF also endorses the concept of personalized content as it ensures positive outcome.

5. Video content will become dominant:

Video content will be a clear winner over all types of other content. Be it short videos like stories and endorsements or longer ones on YouTube, videos will dominate the social platform. Hence, it is important that you also incorporate interesting and relevant videos in your content strategy.

6. Technology adoption will be high:

As the social media platform becomes more sophisticated to meet the expectations of the evolving consumer preferences, there will be a significant rise of technology adoption. Augment Reality (AR) and Virtual Reality (VR) will witness broader usage. Brands will leverage augmented reality to provide enhanced shopping experiences to their customers. Sephora, for instance, is a big beauty brand that has long used AR to allow its customers to try on makeup before buying. While this capability has been on their mobile app for a long time, they have also launched it for Facebook. Working as a Facebook marketing company in Pune, we believe that these technologies will take businesses closer to the audiences and help winning their confidence.

7. Influencer marketing will amplify:

Influencer marketing is not a new trend but it will certainly become more intense. While there will always be market for big influencers, the marketers will collaborate with a network of relevant niche and micro influencers who have smaller but better defined audiences.

8. Local targeting will be more prevalent:

Local targeting will gain momentum. Several brands are already using local-based targeting tactics to reach out to the people of specific geographic location. Geo-tagging in posts and stories is one of the ways that draws-in local audience. Brands can use this geo-tagging to inform about their events as well as for advertising their products to a relevant, local audience.

So, keep abreast with all the latest development in social media to stay ahead of your competitors. To ace your social media game, connect with the leading Digital marketing agency in Mumbai, IKF. A seasoned player in digital marketing field, we can help you leverage these trends to your advantage.