Tips ensuring Re-branding does not Destroy Your SEO

10 min read

Rebrand your business with SEO expert in Pune
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

Rebranding might seem to be a formidable task but at times it becomes a necessity and you can’t do away with it. One of the primary issues that often business owners fear about rebranding is the potential risks it poses to their SEO rankings. As experts of digital marketing, offering SEO services in India for two decades, we understand your concern about rebranding impacts on your SEO.

Fortunately, you can heave a sigh of relief as rebranding does not necessarily lead to negate all your previous SEO efforts. But, for this you certainly have put in extra effort and do lot of legwork.

Here are few tips that can ensure minimal negative impact on your SEO when you plan to change your company name or product name.

Avoid changing your original domain name:

When you decide to change your company name you stand to lose a significant share of search engine traffic. So, try to keep your domain name as close to the original one as possible like adding or changing only few parts that need to give your business the desired makeover. If you think there is need to change the domain name completely to start afresh, read the next tip about preserving the original content.

Keep up the original content:

In case you completely need to revamp your website and business name, try to preserve your original content wherever feasible. Working as digital marketing company in India, we often suggest our clients not to discard the old content completely instead creatively use the old stuff for the building a more useful and relevant content. Even minor details like font and headers can make a lot of difference. The main objective behind replicating to the original version is to avoid losing authority and authorship that you build over the years and to which your audiences relate to.

Maintaining old website even if for short time can be productive:

In SEO rebranding world, there exists disagreement about the duration for which the old website can be preserved. While some say it is perfectly fine to maintain the previous website permanently others are of the opinion that it’s a futile attempt. However, there is one point over which all experts including the specialists from our SEO agency in Mumbai & Pune unanimously agree is that an old site should not be immediately taken off after the new one is launched. This is because it can take servers several days to recognize th e new IP address. So, if you delete your old site soon after your new website launch you could ruin all your hard work. It’s always safe to leave it up for few days.

SEO expert in Pune

Don’t forget to use redirects:

Be it changing your company name or product name, you have to do lot of URL redirecting work. Ensuring optimum user experience, you will require redirecting every page from your old site to the corresponding web page of the new website. Your task will become lot easier and simpler if you maintain the same website and URL structure. But, in case your site has different pages and URL structures you will have to redirect old pages to the most relevant pages of the new website. For better understanding and smoother execution, you can create a spreadsheet with the URLs for the old site in one column and the URLs for the new site in another column. This might seem to be time consuming but it definitely offers great results.

Promote your new brand across all social channels:

Offering digital marketing services in Mumbai and Pune, we believe that rebranding should be followed with proper social media marketing strategies. Let all your social media sites talk about your new brand. Well, we understand that each social media platform has its own limitations that can make your online marketing a bit challenging but the experts (like that of IKF) know exactly how to leverage the different social media tools and channels to your advantage. You can always take their help.

From the above points you must have got an idea of what can actually work for your business when planning for rebranding. However, for a successful rebranding it’s always better to consult digital marketing experts who understand the nuances of the online presence.

If you think that revamping your website has led to a drop in inquiry and you want your website to be audited, don’t hesitate to call us on 8888866110 simply drop in an email to sales@ikf.co.in and we shall proactively look into your issue!