11 min read
Did you know that in 2015 mobile device traffic surpassed the web traffic and since then the trend has only got stronger. By February 2021, mobile devices made up over 54% of traffic worldwide. So, what does this mean to you as a business person?
As a top rated digital marketing & website development company in Pune, IKF will help you understand why and how adapting to this latest trend is important for your business growth.
To expand your business reach you can’t afford to ignore mobile site experiences. In fact, having a great mobile site is not just for earning more sales but is also a critical component for building strong brands and nurturing lasting customer relationships.
Why is mobile site important?
Mobile-friendly sites convert users into customers
The fastest path to mobile customers is through a mobile-friendly site.
Lack of mobile-friendly site is a bonus for your competitors
Users are looking for a mobile-friendly site that works right for them. This means your competitors will gain if your site falls down on the job
Non-mobile friendly sites can hurt a company's reputation
A bad mobile experience not only reduces your sales but also impacts brand credibility negatively.
What makes a Good Mobile Site Experience?
Ask an expert of any digital marketing agency in India, and you’ll know that having a mobile site is not enough anymore; you need to have a site that is truly optimized for mobile devices. This encompasses many elements. Let’s take a glimpse of some of them that contribute to the overall experience on your mobile site.
Content is the key: Do you know that as per the Google’ indexing updates it is indexing only the content that exists on the mobile version of a site while the desktop content is likely to be ignored. So, if you want your site’s content to rank in Google search, make sure the mobile version of your site reflects that content or risk the chance of Google simply glossing over it.
The content on your mobile site should have the same quality and quantity as your desktop site. If it’s not so and your site switches to mobile-first indexing, you are most likely to experience a decline in rankings or overall site performance. Remember, your mobile site is now the primary version of your site, so treat it accordingly.
Mobile-first design: When we talk about optimizing sites for mobile it implies offering overall good mobile experience to the user. Hence, a mobile-friendly site that has all the elements making it easy for the user to navigate and obtain info is not enough. Responsive site design has a crucial role too. Now this varies the appearance of a site depending upon the size of the browser or device it is viewed on.
Responsive sites reformat the content on a desktop site to augment the needs of mobile device users. This is because the behavior of mobile device users is different than that of desktop users. Moreover, responsive sites not only meet Google’s standards for mobile sites, they also employ their layout to appeal to mobile users. Today most design teams of web development company in India have already started adopting a “mobile-first” approach to designing websites, focusing on elements like conversion rate.
Core Web Vitals metrics: To help users find the most relevant and quality sites for their queries, Google unrolled its Page Experience Update (May 2021). This combines the existing user experience metrics (mobile-friendliness, safe browsing, HTTPS, and intrusive interstitials) with its new metrics called “Core Web Vitals.” Forming a part of Google’s latest ranking factors; these metrics aim at measuring efficiency of your site in respect to: loading, interactivity, and visual stability. The measure of these factors includes the following:
1. Largest Contentful Paint (LCP)
This measures the time your website takes to show the largest content element (like a video, a banner image or contact form) to the user on your page. This relates to the loading time relevant to the user experience.
2. First Input Delay (FID)
This measures how quickly users can interact with your website in their browser. This can be achieved by keeping your website’s code lean by reducing third-party scripts.
3. Cumulative Layout Shift (CLS)
This takes into account the amount of visual change to your web page after a user starts interacting with it. Remember, the lower the score, the better the experience for your website visitors.
Optimization for local searches: ‘Near me’ searches are being widely used by mobile users and this is why Google is also stressing on optimizing for localized queries. If your site isn’t optimized for mobile, you can be missing out on potential leads that are likely to convert.
Once your mobile site experience is up to par, it’s important to remember your mobile search strategy only begins with your site. As experts of an SEO company in Pune & Mumbai, we recommend combining onsite optimization tactics like meta data optimization & structured data use with local SEO efforts. This will improve your brand visibility on mobile devices and fetch you better sales.
If you are a dynamic entrepreneur who wants to propel his/her business performance, then make sure you don’t miss out on mobile-site experience. Best, partner with professionals who can equip you with the required up gradations. Tie up with the IKF to make your task simpler and more lucrative. From mobile-first, responsive site design to search engine optimization services; we can help you with all.
Call us today on +91 88888 66110 for more details and experience the pleasure & benefits of working with true professionals!