With the introduction of social media, entire marketing outlook has changed. Avenues that did not exist or were too complicated before, were opened for marketers. Marketers now have a tool that is powerful and easy to use. This tool is “social media marketing” and it helps to share a piece of content all over the world. From a business standpoint, it contributes to how businesses communicate with potential customers as well. Since this is an influential method for businesses to reach a target market, several social platforms have incorporated methods to assist organizations to get in touch with their audiences.
According to Hubspot, in 2014, around 92% of marketers affirmed that social media marketing was essential for their industry, while about 80% claimed that their efforts improved their website traffic.
Let us have a look at 6 strong reasons for having a social media marketing strategy in place for your business:
- Brand Recognition:
Social media networks act as significant channels and platforms for a brand content. Social media is very important as it makes you easily accessible to your new customers, and makes you more familiar for prevailing clientele. For instance, an otherwise apathetic consumer might become more familiar with your brand by seeing your presence on various networks. Or a regular Twitter user could hear about your company for the very first time only after he/she stumbles upon your brand in a newsfeed.
- Website Traffic:
Every website proprietor wishes to boost their traffic. Earlier, search engines were the only focal point driving traffic to websites and thus, marketers assigned all their resources to it. Search Engine Optimization (SEO) still prevails but now it has got more social.
- Expand Sales:
If you get access to customer’s feedback, then it is, without any doubt, going to inspire the sales results of your business. If you reply to your customer’s feedback promptly, then it is likely that your prospective clients will become regular customers. With the help of social media, you can effortlessly find out your customers’ liking. By knowing their likes and preferences, you can focus on meeting their expectations, achieve expertise in that particular niche, and do research about your competitors. This will help your business by expanding sales and monetizing your efforts.
- Conversion Rates:
Brands become more humanized by communicating with their customers via social media channels. Social media is a channel where businesses can work like people. This is essential as people like to do business with other people, and not with companies. This is how social media marketing helps in increasing the conversion rates.
- Cost Efficiency:
One of the important elements that propel businesses for using social media marketing is the overall cost. Since majority of profiles on social platforms are free, engaging prospects have no other expense than time. Advertising campaigns on these platforms may also be more economic compared to methods that you may be using at present.
- Social Media Ads:
Social media is essential because of the extremely customizable nature of social media ads. For example, Facebook ads, let you target users by industry, education level, purchase history, location, and the pages they have liked. You can also retarget the users who visited you by installing Facebook pixel on your site. These people are very likely to convert into unyielding leads.
Studies have revealed that social media has a better lead-to-close rate as compared to outbound marketing. A higher number of followers on social media develops credibility and trust in your brand. Thus, by building your social media audience can help you to improve conversion rates.