Overview
We’re seeking a dynamic and seasoned Senior Copywriter to lead the end-to-end process of conceptualizing, crafting, and overseeing compelling content across digital platforms. This role demands a sharp creative mindset, strategic acumen, and strong leadership to ensure impactful storytelling that resonates with audiences and delivers measurable results for our clients.
Responsibilities
1. Content Creation
- Write clear, persuasive, and creative copy for websites, blogs, social media, and digital ads.
- Collaborate with the design and marketing teams to develop compelling copy that aligns with the brand's voice and marketing goals.
2. Content Editing & Proofreading
- Edit and proofread content for grammar, punctuation, and style consistency.
- Ensure all content is error-free and meets the highest standards of quality.
3. SEO-Friendly Content
- Create SEO-optimized content by incorporating relevant keywords and best practices.
- Work closely with the SEO team to align content with search engine optimization goals.
4. Content Research
- Conduct research to understand target audiences, industry trends, and competitors’ content strategies.
- Stay updated on digital marketing trends and integrate innovative content ideas into projects.
5. Social Media & Blog Support
- Assist in developing content for social media campaigns and blog posts.
- Help in managing social media content calendars and ensuring consistent messaging.
Requirement
- Bachelor’s degree in English, Communications, Marketing, or related field.
- 3+ years of proven experience as a copywriter.
- Exceptional writing, editing, and conceptual thinking skills.
- Ability to adapt tone/style as per brand and platform.
- Working knowledge of SEO principles and keyword strategies.
- Strong communication and time management skills.
