CRIF High Mark Credit Information Services Pvt. Ltd. is an RBI approved credit bureau in India, serving retail, agriculture & rural, MSME, commercial and microfinance sectors. Incorporated in 2005 in Mumbai, It launched its credit bureau operations in the next 5 years and has a database of over 120+ crore credit records. It manages the world's largest microfinance credit bureau database. CRIF High Mark supports over 4,000 credit institutions including over 1,000 cooperative banks and insurance companies, providing them with credit information, analytics and scoring, decision and software. In addition, it works with telecom service providers, credit rating agencies and SEBI-registered brokers. Consumers can also directly access their credit scores from CRIF High Mark. Consumers can check their own credit report and credit scores from the company's website.


The client is a B2C and hence wanted to increase the number individual customers and get them to download their personal credit reports and credit scores.They wanted to boost their online visibility, organic traffic, and brand awareness. The intent was to optimize their website and make it SEO friendly by leveraging our technical SEO skills to get their website rank for authority dominance in search rankings. They wanted to attract maximum traffic to their website for their keywords. The keywords were also expected to rank at the top in the search engine. One of their requirements was tobuild better brand awareness so that they could gain prominence within the credit bureau industry in India. Finally, they wanted us to look for elements on their website which could be modified or changed to enhance user experience.

IKF’s Approach

Our team at IKF thoroughly analyzed CHM’s website in order to find out shortcomings and room for improvement. After the review, we made the required changes so that the website could perform at its optimum capacity. We performed a competitor analysis to find out the most relevant keywords for our client. We finalized a set of keywords for CHM after a profoundresearch and segregated them according to their priorities. This helped with the Search engine rankings of the targeted keywords. We regularly posted a set of Quora answers targeting the keywords to increase ranking. We performed activities like social bookmarking, Web 2.0 Submissions and Power Point submissions along with submitting Infographic and Videos. The above combination of textual and visual activities helped generate high-quality back-links from multiple sources & drive traffic to the website.


CHM saw an upward trend of 82.13% in the website visitors. Within a span of 12 months, we were able to push CHM’s page views by 78.37%. The website now generates high-quality traffic with a remarkable 88.45% rise in sessions.

They’ve provided detailed advice about how SEO works and show measurable growth SEO brings to our company.


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