Diva Abaya Couture is a Dubai-based fashion brand that encapsulates the idea of affordable luxury. The brand holds speciality in designing abayas that offer the best of both worlds - traditional stitchery techniques contextualized in contemporary silhouettes. Equal parts chic and comfortable, the brand is a go-to destination for women who are modish yet modest.
Diva Abaya Couture, being a Dubai-based brand wanted to position itself in the minds of their target group as a brand that offers the trendiest fashion wear at the most affordable prices. As a luxury abaya brand, they wanted to achieve more online sales as well as increase enquires and footfalls at their outlets. Being in the business of luxury abayas they wanted to achieve more online sales as well as increase enquires and footfalls at their outlets. Diva Abaya wanted to achieve a dual objective through the social channels with primary being branding and awareness followed by sales and enquiries.
Facebook and Instagram were used to showcase various abaya designs and create a sense of desire and curiosity amongst the target group. We produced a number of creative videos featuring guides and tricks on how to buy abayas online. The made-to-measure service of the brand was ingeniously advertised, which served the dual purpose of brand awareness and lead generation. On-time Online Reputation Management (ORM) and query handling were done to ensure prompt responses. In addition to this, Facebook and Instagram advertising was adopted for driving traffic to the online portal. On the basis of an observation that people in Dubai use Instagram a lot, frequent Instagram story ads were run to drive sales and conversions.