About
EcoPro

EcoPro is a product of the Sahyadri Group of Industries Ltd. - a pioneer in building solutions and an ISO 9001, EMS 14001 & BS OHSAS 18001 Certified Company, listed on the BSE, SIL offers a complete range of products for Interior & Exterior Building Systems & Roofing solutions. EcoProFibre Cement Board is uniquely positioned as an eco-friendly product manufactured using green materials and following environmentally friendly practices. These boards are highly versatile and can be applied in almost any part of the building from roofs, walls, claddings, flooring, ceilings, tiles and also the furniture.

Expectation

The entire motive of the PPC Facebook campaign was to reach a specific group of Indian audience holding expertise and knowledge in the field of architecture and construction. The demographic included categories such as Interior designers, Civil Engineers, Building contractors, and Home Decor & Furniture dealers. They wanted to gather information and generate online leads from these audiences which we did using enquiry forms. Also, they wanted to reach new audiences which would be most likely to sign up for further enquiry. Lastly, the client also wanted to retarget the lost audience who had visited the website earlier or viewed the lead form but did not completed the enquiry.

Approach

We created separate audience segments based on demographics, interest, and job designation based on their Facebook profile data. Once we were able to attract a number of audiences to our landing page, we provided them with an enquiry form to register their details. For those who visited the page but did not fill the enquiry form or who visited Facebook but did not fill the lead generation form, we retargeted them. For ads, we conceptualizedtheme-based text ads, banner ads for google, and single images along with Carousel while trying dynamic ad formats for Facebook. We further optimized our Facebook campaigns by creating country-wise campaigns catering to the particular culture and lifestyle. We fine-tuned the campaign even more by targeting leads with different posts based on location-wise performance. We created custom and lookalike audience with a predefined set of criteria.

Outcome

With a tightly set campaign, we were able to reach most relevant audience within a span of 10 months. The traffic reached to 1,01,304 with 7,073 leads achieved from Facebook lead submissions. We achieved a conversion rate of 6.98%, CTR of 7.99% and an audience reach of 10,99,207. Our leads increased by a rate of 27% Month on Month.

They’ve provided detailed advice about how SEO works and show measurable growth SEO brings to our company.

ALEXANDRA BARADI AT EXCEPTIONAL VILLAS

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