About
WPD

MIT World Peace University's most prized possessions of recent times - the World Peace Dome (WPD) is also crowned as “The World's Biggest Dome”. The gigantic structure includes a World Peace Prayer Hall and the World Peace Library. It also houses 54 larger than life statues of great Saints, Scientists, Philosophers and the likes. The credit for this masterpiece goes to Revered Prof. Dr. Vishwanath D. Karad; it is his dream project which is based on the principle of “VasudhaivaKutumbakam” – which means the world is one big family. As a leader in value - based education, MIT World Peace University took it upon themselves to host the World Parliament in September-2019 at the World Peace Dome on the 150th birth anniversary of Mahatma Gandhi – The Father of the Nation. The World Parliament was initiated as the world needed to pursue, practice, and propagate peace. The World Parliament was intended at bringing together distinguished personalities in the fields of Science, Religion, and Philosophy to evolve a Scientific, Literary, Spiritual, and Humanitarian system for the world.

Client’s
Brief

MAEER’s MIT World Peace University wanted an efficient and experienced agency that would help them to promote this one-of-a-kind event on various social media platforms. This is where I Knowledge Factory Pvt. Ltd. (IKF) came into the picture. The team approached us to be their social media partner for the event. They wanted to promote the dome and its magnificence along with concept of World Parliament amongst the masses. They wanted a loyal social media viewership for WPD. They wanted to drive interaction, engagement and participation for the event and make way for thought-provoking conversations.

Approach /
Solution

The team at IKF was ecstatic for getting such an opportunity and started working right away; creative designers, content writers, visualisers, and social media executives brainstormed to come up with a winning strategy that would encourage people to participate in large numbers.
IKF was faced with the tough challenge of offering in & post event support, hence, we had to have a strong strategy to back or else it would have all crumbled like a house of cards. We had several internal brainstorming sessions to create innovative concepts that will drive conversion. All the teams worked together to devise a three-fold strategy which was awareness & engagement; creating a pre-launch buzz and posting real-time events. We primarily focused on popularizing the dome before anything else. Images, posts, creatives and engaging content were all aimed at making people appreciate the dome. Our team highlighted many features of the dome such as its structure, the statues, its intake capacity and a lot more. The next step was to promote World Parliament. Our team researched about its global importance made that information the focal point of our posts. Images, texts, captions, creatives and posts were created in order to ensure that more and more people get acquainted with World Parliament and its goal. The final step was to promote the speakers & topics of the event. Our team promoted all the speakers individually via posts, images, and creatives. The topics of the event were also promoted to achieve maximum turnout at the event.

Social Media Outcome

The event turned out to be a huge success. Around 10,000 people attended the 3-days event and were quite impressed by how everything was organized. Audiences of more than 23 lacs were reached by the social media campaigns. Around 3400 Leads were generated from social media platforms for the event registration in a span of 10 days. In addition to that, social media pages created by team IKF got a great following and even after the event the interactions and engagement are in abundance. One of the highlights was that Dr. Karan Singh an esteemed speaker of the event re-tweeted the events on his official page.

40 K

Facebook Page Likes

2.3 Million

Total Post Reach

These results were achieved just in a span of two months.

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