According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B. The importance & influence of social media has increased by leaps and bounds and so has […]
As the unexpected events of 2020 unfolded, it changed the way people perceived the online landscape. With a greater push to remote working, video conferencing and online services, the virtual world has become a reality, touching every life more strongly than ever before. While navigating through the challenges and uncertainties, […]
As we head into a new year, leaving behind the blues of the previous year, there’s a lot to learn and adapt to. The uncertainties and perils of pandemic time challenged the marketers like never before. Having a greater strategic visibility is the need of the hour. If you want […]
Instagram ceases to be an ordinary social platform. With its highly interactive and commercial features, it has become an economic engine that can fuel the growth of small and big brands alike. Its increasing popularity makes it imperative for entrepreneurs to keep abreast with Instagram’s latest trends. Hi, I’m Ashish […]
Can LinkedIn be used as an effective marketing strategy? Here are some stats that will surprise you about the influence of Linkedin. According to B2B marketers, LinkedIn is responsible for 80% of their social media leads. And, nearly 64% of corporate website visits originate on LinkedIn. These figures are surely […]
Digital marketers depend heavily on SEO for building sound brand presence. They are always on the look-out for tactics to boost their SEO & accomplish better search engine results. Wondering what you could be doing to refine your existing SEO efforts? Well, multiple domain strategy is one of the techniques […]
Are you aware of the fact that the first five results on Google get 67.6% of all clicks? Only 0.78% of the users click on the second page for their searches. That’s the reason why staying on the first page of Google is of prime importance. While several factors help […]
Today, when I think of the good old days, SEO appears to be so simple! Stuffing some relevant keywords in your content and getting backlinks was all that mattered to get ranked on the search engines. But, things have changed over time. As the searches of the users got refined, […]
Every person coming to the search engine has a question or topic in mind for which he seeks relevant information. The website that provides the most precise content has better chances of gaining greater visibility on Google. Over the years, the IKF, a digital marketing company in Pune, has closely […]
Google is not explicit about its ranking algorithms. With more than 200 factors determining the ranking of websites, it’s quite evident. However, various SEO statistics have made it clear that high quality content is one of the important signals used by Google to rank websites. It’s no surprise then that […]
Can any enterprising businessman today afford to overlook the importance of ‘feature –rich’ and ‘user-friendly’ company website? The obvious answer is ‘No’. It might sound cliché but a highly functional and attractive website is one of the top priorities of digital marketers. As one of the trusted website designing company […]
Hi, my name is Ashish Dalia & today I’m going to settle a much-asked question. Technical SEO or Content Marketing. Which one is better? In my experience of leading my team as the CEO of a leading digital marketing agency in Mumbai and Pune, I Knowledge Factory, I have seen […]
The main reason a business owner creates a website for his business is generating leads & driving sales. Building a new website or refurbishing an existing one can be quite a tedious task. This is the reason everyone looks to have the best website development company in India to get […]
As a business owner, you want your website to be among the top-ranking websites on all search. The point is to get as much organic traffic on your website as possible. Many of the business owners miss out on organic traffic merely because of the lack of efficient SEO services […]
Change is inevitable. Yes, there is a wave of disturbance nowadays. New technology is emerging every second. But have you ever wondered how far we have come? Was it the need, or was it the want? Anyway, the business has been modified with transformation and the drive to create something […]
The mobile revolution is truly here & it is a fact that Google has modified its algorithm to favor mobile-friendly websites more than regular websites. This has caused a major shuffle in page rankings & sites that earlier used to perform very well in search engine rankings started lagging behind […]
“Hope is being able to see that there is light despite all of the darkness.” When the COVID-19 virus first started spreading, we hardly knew it would become the turning point of our lives or it will cause such havoc in our lives. With the whole nation in lockdown since the […]
Nowadays we take better care of our smartphones & electronic devices than we do of ourselves! Do you remember the ill-fitting shrunken version of a desktop site on your smartphone in the earlier times wherein you had to zoom & pinch painstakingly to see anything? It was the worst experience […]
Nowadays, cell phones & iPads have become a huge part of our everyday lives & it has become difficult to imagine life without them. Today, apps are available for literally everything we do in everyday life right from chatting with your friends to maintaining your monthly finances, reading books & […]
As they say, the best marketing doesn’t feel like marketing! Nowadays, we are living in an advanced technological driven world & digital marketing is a vital cog in the marketing machine. The competition is so tough today that it works on eat or be eaten principle! In my experience as […]
