It can hardly be denied that website design is an important part of your online marketing strategy. It hardly takes 0.05 seconds for viewers to form an opinion about a website they visit. And, if that first impression is powerful, half the battle is won. Lets confess it – The […]
New to ecommerce business, wondering how to make your brand presence powerful? OR Struggling to achieve a stable flow of consumers to your webstore? Irrespective of the size and nature of business these are some issues that many face.. In the current scenario, the eCommerce landscape is changing rapidly and […]
The ultimate goal of any business website is to drive meaningful traffic that could bring revenue. When you invest money, time and energy on development and promotion of your goods or services you certainly don’t want all that to go in vain. If your website is failing to fetch the […]
It’s no secret that the marketing landscape keeps changing every year and 2021 is no exception. With the competition heating up and digital transformation upsurging, you need to brace yourself for the upcoming challenges. Staying on top requires you to stay abreast of the latest trends and swiftly adapt to […]
A modern day marketer today is exposed to multitudes of marketing channels and tools. With plenty of options available it’s easier to get overwhelmed. However, spending time and money on the most impactful channel and tactic is what one needs to focus on. When it comes to social media platforms, […]
With most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing. Everybody is going digital nowadays. There are a large number of internet users in the world as of 2020 […]
Ideally, every brand wants its logo to be the perfect representation of their profession. Nowadays, it has become imperative to have a catchy logo with excellent recall value as it enriches your brand identity. It is important to choose a logo which represents your values the best. To make this […]
In March 2020, the world came to a sudden halt due to the unforeseen COVID 19 pandemic. With the whole country in full or partial lockdown for almost a year and a half, businesses have been affected majorly. However, there has been a drastic change in the way they have […]
If you are a hardcore inbound marketer, you’ll understand the value of good content and link building in driving traffic to your site. Guest blogging or guest posting acts as a tool to attain these objectives. It’s an amazing way to grow your audience, expand your email-list and improve your […]
People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn’t it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made […]
Whether you have an online business or a brick-and-mortar store, you surely can’t miss out on getting yourself noticed by your customers. In the online world, this means you rank high on Google. If you are looking for ways to outrank your competitor and attract quality leads to your site, […]
Gone are the days when publishing massive amounts of substandard content and using automated article submission tools helped you survive in the market. Today, if your content is not striking and meaningful to the users it barely stands a chance to meet its purpose. Creating content that standouts amidst the […]
According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B. The importance & influence of social media has increased by leaps and bounds and so has […]
As the unexpected events of 2020 unfolded, it changed the way people perceived the online landscape. With a greater push to remote working, video conferencing and online services, the virtual world has become a reality, touching every life more strongly than ever before. While navigating through the challenges and uncertainties, […]
As we head into a new year, leaving behind the blues of the previous year, there’s a lot to learn and adapt to. The uncertainties and perils of pandemic time challenged the marketers like never before. Having a greater strategic visibility is the need of the hour. If you want […]
Instagram ceases to be an ordinary social platform. With its highly interactive and commercial features, it has become an economic engine that can fuel the growth of small and big brands alike. Its increasing popularity makes it imperative for entrepreneurs to keep abreast with Instagram’s latest trends. Hi, I’m Ashish […]
Can LinkedIn be used as an effective marketing strategy? Here are some stats that will surprise you about the influence of Linkedin. According to B2B marketers, LinkedIn is responsible for 80% of their social media leads. And, nearly 64% of corporate website visits originate on LinkedIn. These figures are surely […]
Digital marketers depend heavily on SEO for building sound brand presence. They are always on the look-out for tactics to boost their SEO & accomplish better search engine results. Wondering what you could be doing to refine your existing SEO efforts? Well, multiple domain strategy is one of the techniques […]
Are you aware of the fact that the first five results on Google get 67.6% of all clicks? Only 0.78% of the users click on the second page for their searches. That’s the reason why staying on the first page of Google is of prime importance. While several factors help […]
Today, when I think of the good old days, SEO appears to be so simple! Stuffing some relevant keywords in your content and getting backlinks was all that mattered to get ranked on the search engines. But, things have changed over time. As the searches of the users got refined, […]
Every person coming to the search engine has a question or topic in mind for which he seeks relevant information. The website that provides the most precise content has better chances of gaining greater visibility on Google. Over the years, the IKF, a digital marketing company in Pune, has closely […]
Google is not explicit about its ranking algorithms. With more than 200 factors determining the ranking of websites, it’s quite evident. However, various SEO statistics have made it clear that high quality content is one of the important signals used by Google to rank websites. It’s no surprise then that […]
Can any enterprising businessman today afford to overlook the importance of ‘feature –rich’ and ‘user-friendly’ company website? The obvious answer is ‘No’. It might sound cliché but a highly functional and attractive website is one of the top priorities of digital marketers. As one of the trusted website designing company […]
Hi, my name is Ashish Dalia & today I’m going to settle a much-asked question. Technical SEO or Content Marketing. Which one is better? In my experience of leading my team as the CEO of a leading digital marketing agency in Mumbai and Pune, I Knowledge Factory, I have seen […]
The main reason a business owner creates a website for his business is generating leads & driving sales. Building a new website or refurbishing an existing one can be quite a tedious task. This is the reason everyone looks to have the best website development company in India to get […]
As a business owner, you want your website to be among the top-ranking websites on all search. The point is to get as much organic traffic on your website as possible. Many of the business owners miss out on organic traffic merely because of the lack of efficient SEO services […]
Change is inevitable. Yes, there is a wave of disturbance nowadays. New technology is emerging every second. But have you ever wondered how far we have come? Was it the need, or was it the want? Anyway, the business has been modified with transformation and the drive to create something […]
The mobile revolution is truly here & it is a fact that Google has modified its algorithm to favor mobile-friendly websites more than regular websites. This has caused a major shuffle in page rankings & sites that earlier used to perform very well in search engine rankings started lagging behind […]
“Hope is being able to see that there is light despite all of the darkness.” When the COVID-19 virus first started spreading, we hardly knew it would become the turning point of our lives or it will cause such havoc in our lives. With the whole nation in lockdown since the […]
Nowadays we take better care of our smartphones & electronic devices than we do of ourselves! Do you remember the ill-fitting shrunken version of a desktop site on your smartphone in the earlier times wherein you had to zoom & pinch painstakingly to see anything? It was the worst experience […]
Nowadays, cell phones & iPads have become a huge part of our everyday lives & it has become difficult to imagine life without them. Today, apps are available for literally everything we do in everyday life right from chatting with your friends to maintaining your monthly finances, reading books & […]
As they say, the best marketing doesn’t feel like marketing! Nowadays, we are living in an advanced technological driven world & digital marketing is a vital cog in the marketing machine. The competition is so tough today that it works on eat or be eaten principle! In my experience as […]
So, you want to choose best digital marketing company in India. Well, every business does! Choosing the right digital marketing company for your business is a big task at hand! You see, digital is a vast expanse of an industry. There are thousands of agencies claiming to be the best […]
Building a website in India in the year 2020 has become a much faster process than it traditionally used to be. Anybody with a little bit of technical knowledge and understanding can create their own website in a matter of minutes. With all the online web building tools available at […]
Digital marketing may seem like an extravagant expense for many small business owners. But with content marketing, that doesn’t have to be the case! As a leading digital marketing agency in Pune, we believe that content marketing is on a rise to become an industry in itself and there is […]
App store optimization (ASO) is basically search engine optimization for apps. Now a days, apps have become an important touch-point for audiences, as they are an extension of your brand’s experience to the customer. As a leading digital marketing company in Mumbai, we believe that businesses should give equal importance […]
A responsive website automatically changes to fit the device you’re reading it on. This should not even be an option when developing a website because certainly, mobile users are at par and ever-growing in number as compared to desktop users. It takes only a whim to unlock your phones and […]
The first position in Google captures around 32% of search traffic, the second position captures around 16% while the 10th position still gathers 2%. That means, in an average monthly search of 550,000, the highest position has the potential to gather traffic of 176,000 which is a lot! But we […]
The COVID-19 pandemic has created a highly conducive environment for digital marketing to thrive across industries. But more importantly, it has led to a fundamental shift in the mindset of marketers, as to how they used to approach things before the pandemic and how things are being approached now. As […]
PPC advertising has always been associated with humungous expenditures, as every activity involved in it is paid. It’s true that you need to allocate separate budgets for PPC ads, but it’s not necessary that you have to spend a bomb. There are a lot of parameters that help you create […]
SEO can be a complex maze for many beginners as well many experienced professionals. It is an area of digital marketing that evolves and grows faster than any other segment. It is really important to stay on the pulse with the latest updates, trends and features that are being rolled […]
When we think of digital marketing campaigns, we instantly relate them with witty text ads, powerful banners and images, and eye-catching video ads. Where does audio fit into all of this? It’s one of the oldest mediums of advertising and is now fast becoming an integral part of digital advertising. […]
