As a digital marketer, it’s easier to understand the role and significance of SEO in online business promotion. However, the same can’t be said for a layman or someone new to the digital marketplace. If you’re reading this blog it’s certain you’re looking for ways to boost your online business […]
Greater digitalization has considerably transformed the customers’ preferences and purchasing behaviours. Booking a table at a restaurant, shopping for apparel, availing online courses or consulting medical specialists can now be easily done from the comforts of our homes. All thanks to the concept of website development and now even apps […]
We’re living in the digital era where even the most critical decisions are taken over the Internet and mobile apps. From the business perspective, digital competitiveness and adaptation of the latest technology is no longer an option or choice but a necessity. According to a survey, the annual number of […]
In the year 2018, many medical and healthcare websites witnessed a sharp fall in their SERPs. This sudden change took many by surprise. But, soon it was clear that the latest Google algorithm EAT had a role to play in it. So, what is exactly EAT algorithm? Well, EAT is […]
Since the pandemic, a significant change in consumer behavior has been noted. More and more people today prefer to use their mobile apps to meet their day-to-day needs. Be it grocery, apparel or even health care, consumers are relying heavily on these apps that are not only convenient to use […]
SEO continues to be one of the cornerstones of digital marketing. If you want to create long-term brand awareness, broaden your targeted audience and push up your sale revenues, then SEO should be a part of your marketing strategy. Helping you to get a competitive edge in the industry, SEO […]
None can deny the significance of digital marketing in developing a powerful brand that forms the nucleus of the company’s success. Around-the-clock endeavor, digital marketing is a proven technique that innumerable businesses are leveraging to gain a competitive advantage. So, what exactly a digital marketing agency does? Or how it […]
Observing the latest trends in digital marketing, it can be concluded that it’s less about exploring newer marketing tools and more about diving deeper into the prevailing marketing channels and optimizing existing content. With fewer in-person touchpoints, today marketing in the educational sector calls for smarter utilization of different online […]
Are you aware of the term website migration? If not, it’s fine; there are many like you. People who are not well-versed with web development and SEO often falter to grasp the concept of website migration and its importance for the success of the online business. Website migration means upgrading […]
Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than […]
As digital marketers, we’ve always harped upon the importance of SEO for your online business success and it’s for a reason. As our connection with the virtual world gets stronger, the need to bolster online visibility get’s even more significant than ever before. And that’s where SEO comes in. It […]
Do you know that most online stores typically get a major chunk of their revenue from their existing customer base? What’s more important is that the figures get even better when businesses invest time and effort to adopt the “repeat customers” approach. However, persuading and convincing customers to go for […]
Google ads can be one of the most cost-effective channels for businesses to drive leads and sales. If your Google ads are not fetching you desired results, the chances are you are not doing it the right way. Working as a digital marketing agency in Pune & Mumbai, IKF understands […]
Real estate sector has witnessed a drastic shift over the past decade. And,considering the current pandemic situation and restrictive environment, the property business has certainly received a jolt. In such a scenario, online marketing has emerged as a perfect solution to accelerate the industry growth. With Google ads and home […]
Once again we are on the threshold of an enthralling phase of the year-it’s the time to welcome the arrival of our much-beloved deity, Lord Ganesha. Symbolic of a fresh beginning, Ganesh Chaturthi is undeniably a festival of boundless energy and positivity. Also known by the name of Vinayaka Chaturthi, […]
Did you know that in 2015 mobile device traffic surpassed the web traffic and since then the trend has only got stronger. By February 2021, mobile devices made up over 54% of traffic worldwide. So, what does this mean to you as a business person? As a top rated digital […]
With hundreds of new businesses mushrooming and thousands of rupees being spent on marketing, it’s really difficult for any company to stand out in the crowd. To cut through the noise, a highly effective marketing strategy that’s creative, iterative and appealing is a critical requirement that no business can deny. […]
Do you know that the first five organic results account for almost 67.60% of all the clicks? This means if your web page misses the top 5 slots or fails to appear on the first page of search result, the chances of generating quality leads dip drastically. If you wish […]
Festive season is round the corner! It’s time to celebrate and make memories. An important part of all this celebration is shopping. Do you know that every year during festive months businesses make bumper sales as customers go on spending splurge? According to Festive Shopping Index 2019, a study conducted […]
In the current scenario where the market is sluggish, the real estate sector needs a real boost. If you are a realtor or a local brokerage or real estate franchise, getting organic traffic to your website is more crucial today than ever before. You can’t just get away with a […]
When the COVID-19 virus was spread majorly all over the world. We connected with video calls, or voice calls with our friends and families. It felt like we were having virtual dates with them. Everyone was just one pick away when their phone buzzed. Even lots of companies digitalised their […]
It can hardly be denied that website design is an important part of your online marketing strategy. It hardly takes 0.05 seconds for viewers to form an opinion about a website they visit. And, if that first impression is powerful, half the battle is won. Lets confess it – The […]
New to ecommerce business, wondering how to make your brand presence powerful? OR Struggling to achieve a stable flow of consumers to your webstore? Irrespective of the size and nature of business these are some issues that many face.. In the current scenario, the eCommerce landscape is changing rapidly and […]
The ultimate goal of any business website is to drive meaningful traffic that could bring revenue. When you invest money, time and energy on development and promotion of your goods or services you certainly don’t want all that to go in vain. If your website is failing to fetch the […]
It’s no secret that the marketing landscape keeps changing every year and 2021 is no exception. With the competition heating up and digital transformation upsurging, you need to brace yourself for the upcoming challenges. Staying on top requires you to stay abreast of the latest trends and swiftly adapt to […]
A modern day marketer today is exposed to multitudes of marketing channels and tools. With plenty of options available it’s easier to get overwhelmed. However, spending time and money on the most impactful channel and tactic is what one needs to focus on. When it comes to social media platforms, […]
With most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing. Everybody is going digital nowadays. There are a large number of internet users in the world as of 2020 […]
Ideally, every brand wants its logo to be the perfect representation of their profession. Nowadays, it has become imperative to have a catchy logo with excellent recall value as it enriches your brand identity. It is important to choose a logo which represents your values the best. To make this […]
In March 2020, the world came to a sudden halt due to the unforeseen COVID 19 pandemic. With the whole country in full or partial lockdown for almost a year and a half, businesses have been affected majorly. However, there has been a drastic change in the way they have […]
If you are a hardcore inbound marketer, you’ll understand the value of good content and link building in driving traffic to your site. Guest blogging or guest posting acts as a tool to attain these objectives. It’s an amazing way to grow your audience, expand your email-list and improve your […]
People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn’t it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made […]
Whether you have an online business or a brick-and-mortar store, you surely can’t miss out on getting yourself noticed by your customers. In the online world, this means you rank high on Google. If you are looking for ways to outrank your competitor and attract quality leads to your site, […]
Gone are the days when publishing massive amounts of substandard content and using automated article submission tools helped you survive in the market. Today, if your content is not striking and meaningful to the users it barely stands a chance to meet its purpose. Creating content that standouts amidst the […]
According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B. The importance & influence of social media has increased by leaps and bounds and so has […]
As the unexpected events of 2020 unfolded, it changed the way people perceived the online landscape. With a greater push to remote working, video conferencing and online services, the virtual world has become a reality, touching every life more strongly than ever before. While navigating through the challenges and uncertainties, […]
As we head into a new year, leaving behind the blues of the previous year, there’s a lot to learn and adapt to. The uncertainties and perils of pandemic time challenged the marketers like never before. Having a greater strategic visibility is the need of the hour. If you want […]
Instagram ceases to be an ordinary social platform. With its highly interactive and commercial features, it has become an economic engine that can fuel the growth of small and big brands alike. Its increasing popularity makes it imperative for entrepreneurs to keep abreast with Instagram’s latest trends. Hi, I’m Ashish […]
Can LinkedIn be used as an effective marketing strategy? Here are some stats that will surprise you about the influence of Linkedin. According to B2B marketers, LinkedIn is responsible for 80% of their social media leads. And, nearly 64% of corporate website visits originate on LinkedIn. These figures are surely […]
Digital marketers depend heavily on SEO for building sound brand presence. They are always on the look-out for tactics to boost their SEO & accomplish better search engine results. Wondering what you could be doing to refine your existing SEO efforts? Well, multiple domain strategy is one of the techniques […]
Are you aware of the fact that the first five results on Google get 67.6% of all clicks? Only 0.78% of the users click on the second page for their searches. That’s the reason why staying on the first page of Google is of prime importance. While several factors help […]
Today, when I think of the good old days, SEO appears to be so simple! Stuffing some relevant keywords in your content and getting backlinks was all that mattered to get ranked on the search engines. But, things have changed over time. As the searches of the users got refined, […]
Every person coming to the search engine has a question or topic in mind for which he seeks relevant information. The website that provides the most precise content has better chances of gaining greater visibility on Google. Over the years, the IKF, a digital marketing company in Pune, has closely […]
