MAHA NGO Federation Launches Its Brand New Logo!

MAHA NGO Federation Launches Its Brand New Logo!

On the occasion of Independence Day team IKF (I Knowledge Factory Pvt. Ltd.) crossed another milestone. MAHA NGO Foundation (MNF) one of the most renowned and trusted non-profit organizations from Pune, Maharashtra launched its brand-new logo which was ideated and designed by IKF. The logo was launched by Guest of […]

7 Easy Ways to Promote Your Matrimonial Business Online

7 Easy Ways to Promote Your Matrimonial Business Online

Today, the key facilitator for arranged marriages in India are not our uncles and aunties or neighbors or well-wishers or punditji’s for that matter, they are the matrimonial websites that stand testimony to the wedlock of two souls (unlike in the heaven, they were made online😊). Jokes apart, according to […]

Visual Search – What it means for an SEO Company

Visual Search – What it means for an SEO Company

There have been times when I fail to recollect a particular pattern of shirt, the typical print on that shirt and smart accessories to pair with. So what do I do? Do a Visual Search on the Search Engine?  Yes. This is exactly where the Visual Search comes into picture! […]

I am Not Weird, I am Limited Edition

I am Not Weird, I am Limited Edition

When I was going through my usual research, these words “I am not weird, I am limited edition” came into the spotlight. I was wondering about the interactions that I have with people every day, be it young entrepreneurs or huge businesses. The one thing which I have understood over […]

Top 7 Digital Marketing Strategies for Hostels

Top 7 Digital Marketing Strategies for Hostels

A hostel is a place where like-minded bachelors stay together. These individuals require accommodation that is feasible in terms of money and convenience as most of the time they spend outside. Looking at this trend, the real estate industry is taking a paradigm shift and opening up a new avenue […]

5 Quality Score Enhancing Hacks Every Top Adwords Agency Swears By!

5 Quality Score Enhancing Hacks Every Top Adwords Agency Swears By!

Patience is a quality that not many can master! This is especially true when it comes to digital marketing. The stakeholders of the digital realm wish to see immediate results for their campaigns; it is not always possible. But there are exceptions everywhere! And in the digital world, this exception […]

Happiness Program: A Life-Altering Spiritual Journey!

Happiness Program: A Life-Altering Spiritual Journey!

In life spiritualism is as important as materialism; I am a strong believer of this fact. I along with 8 of my colleagues decided to attend a 4-day course called ‘Happiness Program’ organized by the Art of Living Foundation which started on 28th June and lasted till 1st of July. […]

5 Social Media Marketing Tips for Financial Services

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]

Shopify Vs Magento Vs Opencart : Which One to Choose?

Shopify Vs Magento Vs Opencart : Which One to Choose?

Is your business a start-up? Are you a five year old company who’s bottom-line is looking up? Is your ecommerce business growing exponentially? In which phase of the growth cycle is your business? When you know where your business is today, you can decide where you want to be in […]

Thinking TV Ads? Start Online

Thinking TV Ads? Start Online

Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been […]

5 Ideas for Your Storytelling Email Marketing Strategy

5 Ideas for Your Storytelling Email Marketing Strategy

Let’s say that you have finally decided to invest in your company’s digital marketing strategy; don’t tell us that you haven’t included email marketing in your plans! It’s one of the most efficient tools regarding engagement and communication with clients, so we really hope this article changes your mind! How […]

Essential Elements to Optimize Your E-Commerce Website

Essential Elements to Optimize Your E-Commerce Website

Ask any retailer and they’ll tell you how difficult it is to actually sell a product, even when a customer can see, touch and try it on. Today, with the emergence of ecommerce, the task of a retail salesman has just got a lot tougher. That is why, your ecommerce […]

A Lot Happened Over a Coffee at BNI

A Lot Happened Over a Coffee at BNI

I want to share an elevating experience today as I took along my I Knowledge Factory core team to Business Networking International (BNI), Prosperity chapter Pune East meeting today morning for the very first time. Here my core team members got up early and readied themselves for the BNI meet. […]

Social Media Strategy for Nonprofits

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising […]

How Digital Marketing is Revolutionizing Global Healthcare Industry?

How Digital Marketing is Revolutionizing Global Healthcare Industry?

The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major […]

Mobile Apps Development – A Brief Description

Mobile Apps Development – A Brief Description

Mobile Application Development is a set of processes used to write software for small, wireless devices like mobile phones and tablets. Mobile Application Development is not very different from Web Application Development. One big difference though is that Mobile Applications can be specifically customized for the unique features that modern […]

Drupal Vs WordPress Vs Joomla- Which One to Choose?

Drupal Vs WordPress Vs Joomla- Which One to Choose?

I am a staunch believer that before investing in anything, you have to do research, research and research. Even when the product I am going for is free, then too, you can be sure to find a handful of Google searches in my browser history. Okay, let’s take a look […]

Why Competitor Analysis is Important in SEO?

Why Competitor Analysis is Important in SEO?

How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle […]

How to Choose the Best E-Commerce Hosting Plan?

How to Choose the Best E-Commerce Hosting Plan?

The first question that stares at you in the face while starting your online store is this: “Who do I choose for my hosting?” Choosing the right ecommerce platform for your business is a crucial subject that needs to be given its due importance. Because, if your web hosting platform […]

Benefits of Marketing Your Ads from Google Partners

Benefits of Marketing Your Ads from Google Partners

It is hard to determine whether some agency claiming to be an expert in SMM or pay-per-click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter the superhero […]