Blog

A Lot Happened Over a Coffee at BNI

I want to share an elevating experience today as I took along my I Knowledge Factory core team to Business Networking International (BNI), Prosperity chapter Pune East meeting today morning for the very first time. Here my core team members got up early and readied themselves for the BNI meet. They were anxious about the […]

Thinking TV Ads? Start Online

Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been slowly losing its sheen. Advertisers […]

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising but evident, as the most […]

Mobile Apps Development – A Brief Description

Mobile Application Development is a set of processes used to write software for small, wireless devices like mobile phones and tablets. Mobile Application Development is not very different from Web Application Development. One big difference though is that Mobile Applications can be specifically customized for the unique features that modern smartphones come with. For instance, […]

Management Lessons from Padmaavat

In life, we can win a single battle by being unethical but we cannot win the entire war. This is because, when we act unethically, we create a precedent – a bad name for ourselves and the organization that we represent. When this happens, our reputation starts preceding us, as a result of which ethical […]

Storytelling in Email Marketing

Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form. Just as children understand the world through fables and fairy tales, we adults get a handle on things when explained […]

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