Do’s and Don’ts for a Successful SEO Campaign

Do’s and Don’ts for a Successful SEO Campaign

Amidst trillions of websites, what is ‘it’ that can make your site stand out in the digital labyrinth? An aggressive and dynamic technique like SEO can strengthen your online presence and give a tougher time to your competitors. But, is it that easy? SEO is a fast-changing and versatile marketing […]

Your Web Hosting Provider is the Key to Your Website Success

Your Web Hosting Provider is the Key to Your Website Success

The first thing that often comes to mind when launching a website is registering a domain name, but is that enough? The reply is an obvious ‘NO’. While a domain name gives you an online identity, to get your website live on the internet, you need to host your website. […]

Factors You Can’t Afford to Overlook When Going for a Website Revamp

Factors You Can’t Afford to Overlook When Going for a Website Revamp

Revamping your website can add a breath of fresh air to your existing website. Most of the companies opt for web redesigning at different phases of their business lifecycle. The reason for website revamping may differ from company to company depending upon factors like changing market trends, new business requirements, […]

Gear Up for the Latest Digital Marketing Trends to Stay Ahead!

Gear Up for the Latest Digital Marketing Trends to Stay Ahead!

Digital trends continue to evolve every year and make strong business impacts. Competent organizations are always on the lookout for newer and competitive ways to connect with more potential customers. Digital marketing gives these companies an opportunity to capture the growing and lucrative online market space. Having said that, here […]

MAHA NGO Federation Launches Its Brand New Logo!

MAHA NGO Federation Launches Its Brand New Logo!

On the occasion of Independence Day team IKF (I Knowledge Factory Pvt. Ltd.) crossed another milestone. MAHA NGO Foundation (MNF) one of the most renowned and trusted non-profit organizations from Pune, Maharashtra launched its brand-new logo which was ideated and designed by IKF. The logo was launched by Guest of […]

7 Easy Ways to Promote Your Matrimonial Business Online in 2019

7 Easy Ways to Promote Your Matrimonial Business Online in 2019

Today, the key facilitator for arranged marriages in India are not our uncles and aunties or neighbors or well-wishers or punditji’s for that matter, they are the matrimonial websites that stand testimony to the wedlock of two souls (unlike in the heaven, they were made online😊). Jokes apart, according to […]

Visual Search – What it means for an SEO Company

Visual Search – What it means for an SEO Company

There have been times when I fail to recollect a particular pattern of shirt, the typical print on that shirt and smart accessories to pair with. So what do I do? Do a Visual Search on the Search Engine?  Yes. This is exactly where the Visual Search comes into picture! […]

I am Not Weird, I am Limited Edition

I am Not Weird, I am Limited Edition

When I was going through my usual research, these words “I am not weird, I am limited edition” came into the spotlight. I was wondering about the interactions that I have with people every day, be it young entrepreneurs or huge businesses. The one thing which I have understood over […]

Top 7 Digital Marketing Strategies for Hostels

Top 7 Digital Marketing Strategies for Hostels

A hostel is a place where like-minded bachelors stay together. These individuals require accommodation that is feasible in terms of money and convenience as most of the time they spend outside. Looking at this trend, the real estate industry is taking a paradigm shift and opening up a new avenue […]

5 Quality Score Enhancing Hacks Every Top Adwords Agency Swears By!

5 Quality Score Enhancing Hacks Every Top Adwords Agency Swears By!

Patience is a quality that not many can master! This is especially true when it comes to digital marketing. The stakeholders of the digital realm wish to see immediate results for their campaigns; it is not always possible. But there are exceptions everywhere! And in the digital world, this exception […]

Happiness Program: A Life-Altering Spiritual Journey!

Happiness Program: A Life-Altering Spiritual Journey!

In life spiritualism is as important as materialism; I am a strong believer of this fact. I along with 8 of my colleagues decided to attend a 4-day course called ‘Happiness Program’ organized by the Art of Living Foundation which started on 28th June and lasted till 1st of July. […]

5 Social Media Marketing Tips for Financial Services

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]

A Lot Happened Over a Coffee at BNI

A Lot Happened Over a Coffee at BNI

I want to share an elevating experience today as I took along my I Knowledge Factory core team to Business Networking International (BNI), Prosperity chapter Pune East meeting today morning for the very first time. Here my core team members got up early and readied themselves for the BNI meet. […]

Social Media Strategy for Nonprofits

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising […]

Mobile Apps Development – A Brief Description

Mobile Apps Development – A Brief Description

Mobile Application Development is a set of processes used to write software for small, wireless devices like mobile phones and tablets. Mobile Application Development is not very different from Web Application Development. One big difference though is that Mobile Applications can be specifically customized for the unique features that modern […]

How to Choose the Best E-Commerce Hosting Plan?

How to Choose the Best E-Commerce Hosting Plan?

The first question that stares at you in the face while starting your online store is this: “Who do I choose for my hosting?” Choosing the right ecommerce platform for your business is a crucial subject that needs to be given its due importance. Because, if your web hosting platform […]

The Difference between Content Creation and Content Marketing

The Difference between Content Creation and Content Marketing

The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Your Ad rank or Ad position is the number at which your Ad shows up on a page. For example, an ad position of ‘1’says that it is in the first position. In general, it is a good thing – as it ensures that a lot more people will see […]

Responsive Web Design- One Size Doesn’t Fit For All

Responsive Web Design- One Size Doesn’t Fit For All

Today users switch between devices like it is nobody’s business. In the morning, you could visit a website from your laptop and an hour later, you could be viewing the same site from your smartphone. That’s why it is taken for granted that a website has to be fluid – […]

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Being a part of Circle’s family. I get an annual opportunity to witness the flagship program of Circle’s called Circle’s Premier League (CPL) every year, This event gives all members of circles a great opportunity connect with over 180 enthusiastic circle members who are friends outside, but compete with each […]