We connect the dots so that you can connect with your audiences.
In a day and age, where people don't watch ads, let alone respond to them, brands and companies need to look out for avenues where their target audiences reside and react. Today, people choose authenticity over sales pitches and are most likely to believe and act on the words of those who wield a goodly influence in a specific niche or folks who are known as influencers.
As social media natives, we know who, how, and where to tap. By bringing about collaborations with influencers, not only do we help you get your foot in the door but also work with you to develop memorable and story-driven campaigns that will enable you to forge a strong connection with their followers.
- Identifying influencers
- Outreach program
- Relationship building
- Devising campaign strategy
- What is Influencer Marketing?
- What are the benefits of Influencer marketing?
- How do I find influencers?
- What is the difference between an influencer and a brand ambassador?
- Is influencer marketing appropriate for every brand?
- Is a large following the only thing you need, to be considered an influencer?
- What should I look for in an influencer?
- How often should an influencer post on social media?
- How do I pick an Influencer that will resonate with my target market?
- How can I reach out to Influencers to ensure I get a response?
- What are the most effective social channels for influencer marketing?
Influencer marketing is associating with popular social media personalities to market their products and influence the buying decisions of the consumers.
Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. Having an influencer for your brand will help gain trust with your audience.
Find an influencer who is relevant to your niche and not someone who dabbles in too many fields.
An influencer is a short term promoter of the brand, in that he does not directly market the brand but merely influences its followers' buying decisions While a Brand Ambassador is officially employed to full fledgedly promote the brand and provide a long-term partnership. An influencer is affected by the sales of the product from his followers, while a brand ambassador is not.
The logic is, if your audiences are present on social media, influencer marketing is applicable for you.
Typically , a large following spells a greater customer exposure. However, the value and legitimacy of the followers also counts.
Infleuncer should have a strong following, a credible personality and an engaging audience. It's also a good practice to look at the history of promotions done by the influencer.
The posting frequency depends on their category and media platform. For instance, an instagram post frequency will be higher than Youtube considering the efforts that go behind them.
It again depends on the type of product or service you want to promote. Pick an influencer who can best relate to your product and has a loyal following and a strong online presence in the particular niche.
Before sending out an email , try to establish a genuine relationship with the infleuncer by interacting with them on their blogs or social media platforms. Once you have familiarized yourself with the influencer, take out time to draft a creative mail appreciating for his work and then eventually getting him to the point.
While all the platforms are heroes of their own universes, the effectivity is, however, dependent on your business. For eg: Instagram and SnapChat are the preferred choices for businesses whose target audiences are young adults.
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Beromt’s outreach skyrocketed after our digital marketers employed their meticulous strategy