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“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” – Paul Rand

A friend of mine recently started a small business and hired a newbie freelancer to design her website. The website looked fine at first glance but as soon as you started using it, it became apparent that the designer cut corners in terms of functionality.

The site was slow to load, the menu was confusing, and the contact form didn’t work. As a result, potential customers were turned off and my friend had a hard time attracting new business through the website.

Web Design DOs and DON’Ts

This just goes to show that a website is more than just its looks. Functionality, user experience, and accessibility are all critical components that can’t be overlooked. Investing in a quality designer or web design agency, such as IKF,  is always worth the money in the long run.

Website Design 101: What You Should and Should Not Do

Web Design DOs

1. Make it mobile-responsive: Most people these days use their mobile devices to browse the web. Therefore, it’s essential to have a website that is optimised for all devices. This means that the website should be able to adjust to different screen sizes and resolutions.

2. Keep it simple and user-friendly: A website that is easy to navigate will keep visitors engaged for long. Make sure your menu is simple and intuitive, and that your content is organised in a way that is easy to understand.

Web Design DOs and DON’Ts

3. Use clear and sharp visual media: Visual elements can make a big difference when it comes to the overall look and feel of your website. Make sure you use high-quality images and videos that are relevant to your content.

4. Make it fast-loading: A slow-loading website can be frustrating for visitors, and it can also hurt your search engine rankings. Make sure your website is optimised for speed, and that it loads quickly.

5. Use a clear call-to-action: A call-to-action is an instruction that prompts visitors to take a specific action, such as making a purchase or filling out a form. Make sure your call-to-action is clear, prominent, and easy to understand.

Web Design DON’Ts

1. Don’t use too many pop-ups: Pop-ups can be annoying, and they can also slow down your website. Limit the number of pop-ups you use, and make sure they are relevant to your visitors.

2. Avoid Cluttering: A cluttered website can be overwhelming for visitors, and it can also make it difficult to find what they’re looking for. Make sure your website is clean and organised, with plenty of white space to break up the content.

3. Don’t ignore SEO: Search engine optimisation is essential for making sure your website is visible in search results. Make sure you’re using keywords and meta descriptions, and that your website is optimised for search engines.

4. Don’t use auto-playing videos or audio: Auto-playing videos and audio can be disruptive and annoying for visitors. Make sure you give visitors the option to play audio and video, and that it’s not automatically playing.

5. Don’t have broken links or 404 error pages: Broken links and 404 error pages can create a negative user experience, causing visitors to leave the site and damaging the website’s reputation. They also impact the website’s SEO ranking. Check and resolve the broken links regularly to maintain a positive user experience and a strong online presence.


Effective web design is the combination of several key elements that include simplicity, functionality, and user experience. By focusing on these elements, you can create a website that is both visually appealing and effective.

If you’re looking to elevate your online presence, IKF’s web design and development services are the solution for you. Let our experts create a customised, user-friendly, and high-performance website that reflects your brand and attracts new business.

Trust IKF, an end-to-end web development, digital marketing, and branding agency in Pune, to craft a website that showcases your brand, engages your audience, and accelerates your success. Contact us now or call us at +91 88888 66110. Alternatively, you can even write to us at!

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.