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“Any darn fool can make something complex; it takes a genius to make something simple.” — Albert Einstein
Isn’t that true? Straightforwardness and simplicity don’t come easy these days. I mean look at all the great-looking websites we encounter while browsing the World Wide Web.
Some of them are really out-of-the-box, as in “next level” to put in layman’s terms. They compel us to believe that website design and development has indeed reached its peak.
But tell me … how many of these shiny, glitzy, and jazzy websites are really simple to navigate, clean to read or fast to load? Very few, I bet. And the reason for this is pretty basic.
While complex may be beautiful, it is not necessarily always simple. That’s why when you consider developing your website, you need to strike a right balance between beauty and functionality.
So, how do you enhance the UX of your website so as to ensure more user engagement? Here are some practical tips for your perusal:
1. Keep the page load time of your website in check.
- Website development is not just about how it looks but also how it works. You may have a beautiful website, but what good would it be if it takes time to load?
- If your webpage loads in under two seconds, you have more chances of fetching relevant leads, websites that test the patience of visitors by taking more than three seconds to load suffer from higher user attrition rate.
- What you can do: While you can use multiple free online tools such as Google Page Speed Insights and GTMetrix to check website speed issues, it is often tricky to fix them. Get in touch with the web design and development experts at IKF, Pune to convert your website into a lead machine.
2. Follow consistency in your website design.
- Picture a website in which every other page looks different—different fonts, different colours, different image sizes, even different CTA button styles. What would you make of it? I would instantly dismiss it as a non-credible source and leave it immediately.
- This is exactly why consistency is of utmost importance while designing and developing any website. Moreover, erratic design changes from place to place may confuse the visitors and also hamper the website’s navigation flow.
- What you can do: Maintain design coherence across your entire website. Use the same fonts, button styles, heading styles, and other design elements. This will also give a more professional look and feel to your website.
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
3. Keep the navigation flow easy.
- Users are likely to stay more on websites, which give them easy access to travel from one page to another. User-friendly navigation not only improves user engagement rate, but also increases the conversion rate.
- Ensure that your navigation elements—CTA buttons, hyperlinks, breadcrumbs, etc. are easy to spot on your webpages.Use legible fonts and font sizes appropriate for users of all kinds of devices—mobiles, desktops, and tablets.
- What you can do: Keep the navigation menu as concise and clear as possible. Use simple language in your buttons and hyperlinks so users can understand it easily. Also, ensure your site doesn’t have any broken links.
4. Use innovative CTAs for instant user appeal.
- Call-to-action elements are important for any website as they essentially ask visitors to take some business-related action while on a webpage. That’s why they should be simple, appealing, and attractive at the same time.
- Exploit the emotional quotient of your prospects while creating impactful CTAs. The more emotive,actionable, and time-sensitive they are, the higher are your chances of getting conversions.
- What you can do: To persuade your visitors to take the next step in their buying journey, use innovative captions and catchy colours so the CTAs can be visible easily.
5. Ensure your content is breathable.
- Website without good content is a business disaster. There is no doubt that your website content needs to be authentic and original. But it should also be presented in such a way that users feel the urge to read it.
- Don’t present your visitors with huge chunks of content without any line spacing in between. Make efficient use of white spaces to allow your content to breathe. This will boost the content’s readability and the website’s engagement rate.
- What you can do: Apply sufficient margins or negative spaces for your content, use padding for your titles and headers, use bullet lists wherever possible, and keep the sentences & paragraphs short. This will make your content look crisp and clean.
Each time a person visits your website, he/she expects a seamless user experience, apart from good looks. Therefore, it is vital you step into your visitors’ shoes and design and develop your websites keeping their expectations in mind.
IKF is a Pune-based web development and digital marketing agency that has an expert team to help you develop a perfect website for your business needs. To know more, call us at +91 88888 66110 or shoot us an email at sales@ikf.co.in.
Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.
