Going by the current conversational currents, it wouldn't be wrong to say that everyone has their mind and wallet set on digital marketing. Whether or not people know how investing in digital marketing would impact their brand or business, the fact that it has started percolating into strategies and corporate scheme of things is really something. When we set out on our journey in 2000, online avenues had just started to come about and were in an incoherent state. Even back then, we could see what every digital marketer was seeing - a powerful juggernaut that had the potential to redefine the rules of marketing and democratize communication.
We aren't suggesting that traditional marketing wisdom holds no meaning in this day and age of online awakening. But to thrive in an ecosystem that is digitally dominant, you can't solely rely on conventional efforts. At the end of the day, it all comes down to how relevant you are, you receptive you are to the technology that is evolving around you, and how well you are able to integrate it to turbocharge your growth.
Before we plumb the depths of how investing in digital marketing will bear you juicy fruits, here are some statistics worth going over -
- - In the next 5 years, digital will take up 75% of marketing budgets. - AdWeek
- - As of 2018, there are 2 million businesses that are active advertisers on Facebook. - HootSuite
- - About 83% of marketers depend on social media marketing initiatives to drive sales and growth. - Aberdeen
The benefits of digital marketing are many but like everything else, there's a methodology and science behind the strategies that yield results. It's interesting how brands today are showing the willingness to modify their business models to embrace the digital spirit in order to stay at the top of their game. It's a welcome change indeed and what is making entrepreneurs and established players jump on the bandwagon? Precisely these 7 reasons -
1) It doesn't burn a hole in your pocket
While it's true that traditional advertising formats like TV, radio, magazines, direct mails, etc. will always reign supreme, no one can deny that they require the outlay of large sums of money, making it prohibitive to small and emerging businesses. Digital marketing, on the other hand, digital marketing is cost-effective. Pay-per-click, search engine optimization, social media marketing, display advertising, content marketing are some of the popular digital marketing tools used by businesses to market their products and services. As digital folks with over 20 years of experience in internet marketing, we can say this without a shadow of a doubt, that digital formats lead to higher ROI. There's a satisfaction in knowing that the amount you are investing in is helping you reach the people who matter to your business.
2) It gives you your moment to shine
Publicity is no longer a privilege of the powerful few. Thanks to the advent of digital marketing, publicity is now a level playing field where everyone gets their space to shine. Your social media posts, blogs, video content, etc. will make it easier for you to connect with your target audiences.
3) It will allow you to establish yourself as a brand in ways you only imagined
We can't stress enough on this. Whether it's developing an associable language/tone or increasing your visibility through relevant social channels, every move you choose to make through digital marketing impacts your brand. As a leading digital marketing agency in Pune, we have helped over 850+ brands through targeted activation campaigns as well as have worked in close collaboration with them to cultivate signature styles that their target audiences recognize them for.
4) It will help you achieve a high ROI
While IKF has been responsible for converting many non-believers in digital marketing to firm proponents, it's only because of its ROI potential. As a business owner, you'd want to know if the money you're investing in the marketing initiatives and campaigns are coming to fruition. If you can't track, measure or compare your results, you possibly can't finetune your strategy or improve it. Thankfully, with digital marketing, you can gain valuable insights into the performance of your campaigns and their profitability.
5) It will enable you to engage with your customers
Our journey as a social media agency has been an eventful one. We say that because we have witnessed the evolution of social media from being casual chatting platforms to legitimate sources of revenue generation. Social media's interactivity has allowed brands to forge deeper connections with their customers. Whether it's getting to know your customer's opinions about your brand upfront or getting an opportunity to answer their queries, social media marketing is taking customer engagement to another level.
6) It points out the areas that need improvement
As a digital marketing agency in Pune that works closely with local businesses to boost their sales through online initiatives, we know how crucial it is to be able to know exactly what is working and what isn't. Traditional media can never give that kind of a clarity because it's huge and isn't targeted.
7) It drives conversions. Period.
The rationale behind any digital marketing campaign is two-fold - to bring people to your intended platform (website or blog) and compel them to take the desired action (buy or subscribe). The more specific and strategic you get, the better your conversion rates will be.
Still not convinced? Well, in that case, please feel free to ask us anything and everything about digital marketing. Connect with us on +91 88888 66110 or email us at firstname.lastname@example.org and we promise, there won't be any salesy pitch!