“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral part of all the mediums […]
Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been slowly losing its sheen. Advertisers […]
How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle on is the fact that […]
It is hard to determine whether some agency claiming to be an expert in SMM or pay-per-click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter the superhero of the digital world. Google. […]
Mobile Application Development is a set of processes used to write software for small, wireless devices like mobile phones and tablets. Mobile Application Development is not very different from Web Application Development. One big difference though is that Mobile Applications can be specifically customized for the unique features that modern smartphones come with. For instance, […]
The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major contributors towards healthcare in India. […]
The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as a term is generic. An […]
You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on the agency is also a […]
Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form. Just as children understand the world through fables and fairy tales, we adults get a handle on things when explained […]
Today users switch between devices like it is nobody’s business. In the morning, you could visit a website from your laptop and an hour later, you could be viewing the same site from your smartphone. That’s why it is taken for granted that a website has to be fluid – so that whatever device the […]
2018 can prove to be the year of the wearable – when finally, we have wearables that come with the ability to go beyond the surface, and tell us something vital about our bodies – the original promise of wearable manufacturers. As a tech savvy digital marketing agency, we have always been at the forefront […]
An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India. Though this new App for SME’s was first made available […]
The digital bandwagon is moving at lightning speed – with more and more companies and people making a beeline for it. Truly, India is amidst a digital revolution. But there are many factors associated with the digital platform. Crucial facts that you need to be aware of. Web hosting is one such domain that online […]
Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% of advertisers have already started […]
Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers. But how will this be […]
Chat bots are in reality computer programmes that are made to mimic conversation of real people. They can transform and improve how a company serves you at any time of the day or night. As a result of which companies can make a name for themselves with regard to great customer service and interaction. Currently […]
In today’s competitive business scenario, online marketing becomes your mantra for success. However innovative or affordable your product or service may be, if people don’t come to know that it exists, then the chance of it achieving sales targets will be relatively low. The internet serves as a worldwide net for you to create awareness […]
Your marketing strategy is a deciding factor in making or breaking your company. As a startup, it is in the best interest of your company to invest more on digital marketing as it is the only option to build your brand on a low budget. Every startup aims to grow into a successful entity by […]
An ear for social media can result in years of loyal brand following. The social media battle has heated up in the last couple of years. When it comes to a cut-throat and crowded sector like FMCG – a sector with more than 50 Indian brands and several more International ones – a Social Media […]
It’s that time of the year again! Fun, festivities, decorations, extravaganza and most important shopping! Yes, it’s time for Diwali!!! A time for Shopping- A time of happiness and togetherness, a time to celebrate with your loved ones, a time for celebrations and gifts! And most importantly a time for e-commerce websites to come up […]
