5 Real Benefits of Website Redesign

5 Real Benefits of Website Redesign

As if designing the website first time around wasn’t any less time consuming, arduous or *clearing throat* wallet-friendly affair that we are trying to talk you into redesigning it? But please, don’t write us off yet because we do have some solid reasons (benefits included) that will make you ease […]

Why Digital Marketing is Important For The Medical Industry?

Why Digital Marketing is Important For The Medical Industry?

With digital marketing sinking its hooks into various industries, it was only a matter of time that it would make its way into the healthcare sector. Like others, the healthcare industry needs to bid bye-bye to conventional marketing tricks and fling their arms open to digital marketing to stay relevant […]

7 Reasons Why  Your Business  Needs To Invest In  Digital  Marketing

7 Reasons Why Your Business Needs To Invest In Digital Marketing

Going by the current conversational currents, it wouldn’t be wrong to say that everyone has their mind and wallet set on digital marketing. Whether or not people know how investing in digital marketing would impact their brand or business, the fact that it has started percolating into strategies and corporate […]

7 Digital Marketing Tactics to Launch Your New Product Flawlessly

7 Digital Marketing Tactics to Launch Your New Product Flawlessly

Before we dive into the digital stratagems you can employ to launch your new product, we’d like to congratulate you and your team for making it through one of the most intensive and herculean phases of your business. Months of research, planning, testing, blood, sweat, and sleepless nights have finally […]

5 Social Media Marketing Tips for Financial Services

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]

Thinking TV Ads? Start Online

Thinking TV Ads? Start Online

Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been […]

How Digital Marketing is Revolutionizing Global Healthcare Industry?

How Digital Marketing is Revolutionizing Global Healthcare Industry?

The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major […]

Why Competitor Analysis is Important in SEO?

Why Competitor Analysis is Important in SEO?

How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle […]

Benefits of Marketing Your Ads from Google Partners

Benefits of Marketing Your Ads from Google Partners

It is hard to determine whether some agency claiming to be an expert in SMM or pay-per-click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter the superhero […]

The Difference between Content Creation and Content Marketing

The Difference between Content Creation and Content Marketing

The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]

How to Decide on the Best Digital Marketing Agency?

How to Decide on the Best Digital Marketing Agency?

You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on […]

2018 – The Year of High-Tech Wearables

2018 – The Year of High-Tech Wearables

2018 can prove to be the year of the wearable – when finally, we have wearables that come with the ability to go beyond the surface, and tell us something vital about our bodies – the original promise of wearable manufacturers. As a tech savvy digital marketing agency, we have […]

Storytelling in Email Marketing

Storytelling in Email Marketing

Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form. Just as children understand the world through fables and fairy tales, we adults get a […]

How Video Content Is Emerging As the Next Big Thing?

How Video Content Is Emerging As the Next Big Thing?

Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% […]

My Website Isn’t Bringing Customers. What to Do?

My Website Isn’t Bringing Customers. What to Do?

Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers. […]

Questions To Ask Before Hiring a Web Hosting Firm

Questions To Ask Before Hiring a Web Hosting Firm

The digital bandwagon is moving at lightning speed – with more and more companies and people making a beeline for it. Truly, India is amidst a digital revolution. But there are many factors associated with the digital platform. Crucial facts that you need to be aware of. Web hosting is […]

Chat Bots are a Great Back-Up for Service and Marketing

Chat Bots are a Great Back-Up for Service and Marketing

Chat bots are in reality computer programmes that are made to mimic conversation of real people. They can transform and improve how a company serves you at any time of the day or night. As a result of which companies can make a name for themselves with regard to great […]

Top 10 Tips to Market Your Business Online

Top 10 Tips to Market Your Business Online

In today’s competitive business scenario, online marketing becomes your mantra for success. However innovative or affordable your product or service may be, if people don’t come to know that it exists, then the chance of it achieving sales targets will be relatively low. The internet serves as a worldwide net […]

Why Startups Can’t Start Right Without Digital Marketing?

Why Startups Can’t Start Right Without Digital Marketing?

Your marketing strategy is a deciding factor in making or breaking your company. As a startup, it is in the best interest of your company to invest more on digital marketing as it is the only option to build your brand on a low budget. Every startup aims to grow […]

WhatsApp Business App for SME’s – What is it?

WhatsApp Business App for SME’s – What is it?

An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India. Though this new App for […]