“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]
Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been […]
The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major […]
How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle […]
It is hard to determine whether some agency claiming to be an expert in SMM or pay-per-click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter the superhero […]
The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]
You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on […]
2018 can prove to be the year of the wearable – when finally, we have wearables that come with the ability to go beyond the surface, and tell us something vital about our bodies – the original promise of wearable manufacturers. As a tech savvy digital marketing agency, we have […]
Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form. Just as children understand the world through fables and fairy tales, we adults get a […]
Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% […]
Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers. […]
The digital bandwagon is moving at lightning speed – with more and more companies and people making a beeline for it. Truly, India is amidst a digital revolution. But there are many factors associated with the digital platform. Crucial facts that you need to be aware of. Web hosting is […]
Chat bots are in reality computer programmes that are made to mimic conversation of real people. They can transform and improve how a company serves you at any time of the day or night. As a result of which companies can make a name for themselves with regard to great […]
In today’s competitive business scenario, online marketing becomes your mantra for success. However innovative or affordable your product or service may be, if people don’t come to know that it exists, then the chance of it achieving sales targets will be relatively low. The internet serves as a worldwide net […]
Your marketing strategy is a deciding factor in making or breaking your company. As a startup, it is in the best interest of your company to invest more on digital marketing as it is the only option to build your brand on a low budget. Every startup aims to grow […]
An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India. Though this new App for […]
An ear for social media can result in years of loyal brand following. The social media battle has heated up in the last couple of years. When it comes to a cut-throat and crowded sector like FMCG – a sector with more than 50 Indian brands and several more International […]
It’s that time of the year again! Fun, festivities, decorations, extravaganza and most important shopping! Yes, it’s time for Diwali!!! A time for Shopping- A time of happiness and togetherness, a time to celebrate with your loved ones, a time for celebrations and gifts! And most importantly a time for […]
Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying – “Arrest yourself in the magnificent colors and designs at Rama’s. New Stock Available!” Or even my salon lady drops me an email about latest offers and appointment confirmations. They are […]
So, what makes us, entrepreneurs unique? Our constant quest for excellence, a never say die attitude and most often we ask ourselves – “how will the world be different if I lived in it?” Well, all my life I have parked on these thoughts and have managed to carve out […]
