“While there are evangelists and advocates of digital marketing within the healthcare industry who will continue lending their support to new technologies and tools, it will be the adoption by local caregivers and clinics that will add more to the transformation.” Before I get down to discussing the titular topic, […]
Before we go all nerdy and elaborate on the said topic, we’d like to wish you all a very happy, fruitful, and creative new year! May you find success personally, professionally, and digitally (we are here to help you there). So yes, it’s 2019 and we’re excited like that kid […]
Ever wondered why digital marketing services in India or for that matter in any part of the world have become so fiercely competitive? Well, thanks to the level playing entrepreneurial field, starting a business isn’t prohibitive in terms of money and management as it used to be some years ago. […]
As if designing the website first time around wasn’t any less time consuming, arduous or *clearing throat* wallet-friendly affair that we are trying to talk you into redesigning it? But please, don’t write us off yet because we do have some solid reasons (benefits included) that will make you ease […]
With digital marketing sinking its hooks into various industries, it was only a matter of time that it would make its way into the healthcare sector. Like others, the healthcare industry needs to bid bye-bye to conventional marketing tricks and fling their arms open to digital marketing to stay relevant […]
Going by the current conversational currents, it wouldn’t be wrong to say that everyone has their mind and wallet set on digital marketing. Whether or not people know how investing in digital marketing would impact their brand or business, the fact that it has started percolating into strategies and corporate […]
Before we dive into the digital stratagems you can employ to launch your new product, we’d like to congratulate you and your team for making it through one of the most intensive and herculean phases of your business. Months of research, planning, testing, blood, sweat, and sleepless nights have finally […]
“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]
Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been […]
The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major […]
How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle […]
It is hard to determine whether some agency claiming to be an expert in SMM or pay-per-click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter the superhero […]
The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]
You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on […]
2018 can prove to be the year of the wearable – when finally, we have wearables that come with the ability to go beyond the surface, and tell us something vital about our bodies – the original promise of wearable manufacturers. As a tech savvy digital marketing agency, we have […]
Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form. Just as children understand the world through fables and fairy tales, we adults get a […]
Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% […]
Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers. […]
The digital bandwagon is moving at lightning speed – with more and more companies and people making a beeline for it. Truly, India is amidst a digital revolution. But there are many factors associated with the digital platform. Crucial facts that you need to be aware of. Web hosting is […]
Chat bots are in reality computer programmes that are made to mimic conversation of real people. They can transform and improve how a company serves you at any time of the day or night. As a result of which companies can make a name for themselves with regard to great […]
