You won’t believe what an admissions officer told me over coffee, his day was consumed by hundreds of student questions flooding in from every direction! Emails, social media messages, contact forms… You name it.

I was having lunch downtown at a restaurant the other week and was enjoying a good meal when the couple next to me was talking about a beverage company.

Recently, one of our pharma clients approached me with a classic problem: their B2B digital marketing efforts weren’t working.

What if I told you your ₹10 product isn’t just fighting shelf space with other brands—but with trending reels, viral dances, and snackable memes?

In today’s digital age, businesses are constantly evolving to stay competitive, and Artificial Intelligence (AI) has emerged as a key driver of this transformation.

In today’s fast-paced digital world, political campaigns have shifted from traditional methods to a more strategic use of digital marketing.

In recent years, the digital marketing landscape has gone through a revolutionary transformation with artificial intelligence (AI) playing a crucial role.

Can you believe me when I say, “73% of real estate agents who utilize digital marketing strategies report higher visibility and increased lead generation?”

India, a hotbed for innovation and entrepreneurial spirit, has witnessed a surge in startups in recent years. From tech disruptors to sustainable ventures, Indian startups are redefining industries.

In this dynamic world of digital marketing, the decision between SEO and PPC isn’t a simple either-or scenario, it’s a strategic choice that can profoundly impact your business’s online presence. The importance of this decision cannot be overstated

Considering how digital the world has become, managing your online reputation is of utmost importance.

Achieving substantial online growth is a universal aspiration for businesses. The realm of growth hacking techniques provides a powerful toolkit to accelerate this journey.

When it comes to professional networking, your LinkedIn profile serves as a digital business card.

Content producers continuously keep on looking for new and creative methods to engage their audience.

In today’s dynamic digital world, having a digitally solid marketing strategy is essential for businesses to shine and succeed. But what exactly is a digital marketing strategy?

User engagement is the marketing holy grail in today’s frantic digital environment.

There are several options available to businesses nowadays for connecting with their target market.

Capturing your audience’s attention and leaving a lasting impression has become an art in a world that is overrun with advertisements and content.

Customers seek reliable businesses, in addition to high-quality goods and services, in this age of limitless options and fierce competition.

Businesses are always looking for ways to outperform the competition and increase income in today’s uber-competitive business environment.

In an era of diminishing attention spans and ferocious competition, creating unique and appealing user experiences for higher user engagement is extremely essential.

This quote by W. Edwards Deming is more relevant than ever, especially in today’s age, where having a strong online presence is crucial.

Businesses always look for novel ways to engage their customers and differentiate themselves from the competition. Unquestionably significant among the quick advances is one timeless art: storytelling.

Trust and credibility are essential for attracting and keeping customers in today’s ultra-competitive world of digital marketing.

In the globally intertwined world of today, businesses have a fantastic chance to broaden their reach and interact with a global audience.

These days, businesses thrive and grow online. And therefore, for gauging success and boosting efficiency, understanding website analytics has become essential.

To draw in and retain clients, businesses primarily rely on their online presence. The user experience and visitors’ behaviours on the website to take the desired actions are both greatly influenced by web design.

Employee satisfaction is a critical element that profoundly affects any organisation’s success. Employee happiness has a significant impact on client satisfaction.

The inspirational words of Lou Gerstner, the former CEO of IBM, come to my mind as I sit down today to write this blog post.

Ever wonder what makes top digital marketers stand out? It’s not just about having great products or services.

In today’s digital age, where customers have the power to share their opinions online, it’s essential for businesses to actively manage their brand reputation.

Search Engine Optimization (SEO) plays a crucial role in making your website visible to potential customers.

In the world of digital marketing, customer reviews play a critical role in shaping brand perception, attracting new customers, and driving sales.

In today’s digital age, data is everything. Data is the fuel that drives digital marketing campaigns forward. In this blog post, we’ll discuss the importance of analytics and how to use data to improve your digital marketing campaigns.

While pay-per-click (PPC) campaigns can be a highly effective way to reach potential customers and generate leads, the success of your campaigns ultimately depends on whether you are targeting the right audience.

In the world of digital advertising, PPC or pay-per-click advertising has emerged as a popular form of performance marketing.

As the digital landscape continues to evolve, PPC advertising remains a key component of any successful digital marketing strategy.

The Internet has revolutionised the way businesses operate, and having a website is no longer optional for businesses.

A/B testing is a powerful tool that can help improve the performance of your website by making data-driven decisions.

As a marketer, I understand the importance of having a clear and concise digital marketing roadmap.

Digital marketing is an essential tool for educational institutions looking to generate consistent admission enquiries.

Choosing the right digital marketing agency can be a daunting task for any business.

There was a time businesses relied on intuition and guesswork to make decisions and drive growth.

Isn’t that true? Straightforwardness and simplicity don’t come easy these days. I mean look at all the great-looking websites we encounter while browsing the World Wide Web.

We at IKF have collaborated with 1000+ renowned manufacturing companies over two decades. Despite that, every now and then, I encounter some that are hesitant to try digital marketing and prefer traditional methods to grow their business.

Whether you are an entrepreneur, a startup or an enterprise doesn’t matter. If you want to build your brand presence, drive high-intent traffic or grow your business, digital strategy is your best bet.

Getting your website in action mode is common, but having a post-launch strategy is acumen. So, to say that your website has been launched after immense hard work is pointless if you haven’t prepped up for the post-launch exercise.

When we think of digital marketing campaigns, we instantly relate them with witty text ads, powerful banners and images, and eye-catching video ads. Where does audio fit into all of this?

Going by the current conversational currents, it wouldn’t be wrong to say that everyone has their mind and wallet set on digital marketing.

Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying – “Arrest yourself in the magnificent colors and designs at Rama’s.

Today, the key facilitator for arranged marriages in India is not limited to our uncles and aunties or neighbours or well-wishers or Punditji’s for that matter, they are the matrimonial websites that stand testimony to the wedlock of two souls.

‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor.

Look, browse, shop………bingo! Your favorite Deepika Padukone designer gown is on its way. But is it having an online shopping store?

Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions.

With digital marketing sinking its hooks into various industries, it was only a matter of time that it would make its way into the healthcare sector.

Electronic channels, positive comments and feedback about a company/product attract new clients and help in building enduring relationship. But, these comments & feedback can also drive customers away from a company.

Digital Marketing has become a need of the day, no matter what field it is. It is necessary as it helps people know and understand your business.