Importance of Audio Content in Digital Marketing

11 min read

digital marketing services in India for creating new strategies
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

When we think of digital marketing campaigns, we instantly relate them with witty text ads, powerful banners and images, and eye-catching video ads. Where does audio fit into all of this? It’s one of the oldest mediums of advertising and is now fast becoming an integral part of digital advertising.
As a leading digital marketing company in Pune, we believe audio is a special medium as it allows a consumer to consume the content without putting in much efforts. We could be cleaning our houses while listening to a radio channel and before we know it, we become engaged in a beautifully sung jingle or an interesting dialogue between 2 people, which totally gets us interested in a product. It’s a complete hands-free way of consuming content.

We are always plugged into audio!

We rely on audio more than we think we do. From music streaming apps to audiobooks, and from podcasts to intelligent voice-assistants, there are a plethora of digital platforms that keep us engaged via audio content. We consume a lot of content through the audio medium and listen to a lot of ads and promotions. Since it’s a hands-free way of staying engaged, we are very accepting of anything that goes into our ears and we barely feel the urge to skip an ad, like we do in videos. It happens in a very passive way but is still quite effective. Hearing is a powerful way for our brains to retain important or interesting information. And that’s why we love listening to something or the other (music, radio, podcasts) while we are doing a regular activity or doing our chores.

Designing audio content

Audio is the only medium people can engage with while doing something else at the same time. This way, a lot of content can be delivered to target customers, if the content is developed with a proper strategy and in the right context. The best part about audio ads, is that marketers have the option to make the content so integrated and seamless, that the listener doesn’t even feel the interruption of the ad. That’s a golden opportunity! Audio content is one the most powerful lead generation tools a marketer can design. This is a core part of our digital marketing services in India.

digital marketing services in Mumbai for creating new strategies

That being said, let’s take a look at various types audio content used across digital media;

1. Recorded spots:

These are pre-recorded ads that are run across a variety of digital audio platforms. They can also be developed for a specific channel, show, or playlist, and can include a clickable visual for digital screens, leading interested users to the product webpage. Like traditional radio ad spots, many music streaming services, digital radio and audio platforms follow the standard ad lengths such as 15, 30, or 60 seconds.

2. Native ads:

This is a type of promotion mostly done in podcasts where the host or the anchor personally reads out the ads for their viewers. The length can vary depending on the type of deal between the marketer and the organizer. Although, the impact of the ad is driven by the personality of the host reading it. It is up to him/her to make the ad sound as intriguing and engaging as possible. A clickable link to the product can be given in the description or comments section of the podcast.

3. Branded channels or playlists:

This is a type of sponsorship wherein a music streaming service goes into a deal with the advertiser, to create branded music playlists and channels as per the brand name. It can also include on-screen visuals for product displays. As an SEO expert in India, we believe every digital marketer should leverage music streaming apps for maximum SEO results.

4. Sponsored podcasts:

On digital platforms, everything happens instantly. Once your ads are ready, just click the button and your ads are everywhere. They are viewable on every device and every platform, at the very moment you publish them. This way, people can start responding to them right away and can spread them very quickly from one platform to another.

If you’re looking for a creative partner to develop impactful concepts and content for your audio ads, then you can check out I Knowledge Factory (IKF). IKF is a leader in digital advertising, offering 360-degree digital marketing services in Mumbai, including creative content creation services.

To connect with us for a free consultation session, drop us a mail on or call us on +91 88888 66110.