Overview
We’re seeking a PPC Intern with a passion for digital marketing. As a PPC Intern, you’ll assist our team in managing and optimizing PPC campaigns, conducting keyword research, and analyzing performance metrics. You’ll also communicate with clients and support our digital marketing efforts.
Responsibilities
Develop and Execute Strategies::
- Create comprehensive PPC and performance marketing strategies to drive user acquisition, engagement, and retention across digital channels, including paid search, display advertising, social media, and email marketing.
- Collaborate with clients and team members to align strategies with business goals, target audience insights, and market trends.
Performance Monitoring:
- Create comprehensive PPC and performance marketing strategies to drive user acquisition, engagement, and retention across digital channels, including paid search, display advertising, social media, and email marketing.
- Collaborate with clients and team members to align strategies with business goals, target audience insights, and market trends.
Performance Monitoring:
- Track campaign performance metrics (e.g., CTR, CPA, ROAS) and conduct regular analysis to identify trends, insights, and areas for optimization.
- Utilize data analytics tools to track and measure campaign effectiveness, conduct A/B tests, and optimize conversion funnels for maximum efficiency.
Campaign Management:
- Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and Social media platforms.
- Assist in setting up and managing PPC campaigns on Google Ads /Meta Ads and other platforms
- Support the team in optimizing campaign performance and improving ROI .
- Communicate with clients on campaign progress and provide reporting.
- Stay updated with the latest PPC trends and best practices
- Assist in creating ad copies and landing page optimization.
Requirement
- Candidate must have completed a Digital Marketing course/certification .
- Must have experience working on few projects /campaigns .
- Basic understanding of PPC advertising and digital marketing concepts.
- Conduct Keyword Search and competitor analysis .
- Good communication skills with fluency in English
- Familiarity with performance metrics (CTR, CPL, CPM, CPA, etc.)
- Impressions and Formulas .
- Knowledge of keyword research and tools (Google Ads, keyword planners, etc.)
- Familiarity with Google Ads and analytics tools is a plus .
What We Offer
- Hands-on experience in PPC and digital marketing .
- Opportunity to work with diverse clients and campaigns
- Learning and growth opportunities in a dynamic team .
