Social Media Ads – The Effective Marketing Tool to Grow your Business

Social Media Ads – The Effective Marketing Tool to Grow your Business

Ever wondered why social media ads are emphasized by digital marketers? Although you can attract many leads by posting quality content on social media platforms for free, using social media ads gives you an extra edge. When organic content is posted on social media, marketers cannot guarantee who will see […]

Maximize Brand Visibility During Lockdowns With Social Media Marketing

Maximize Brand Visibility During Lockdowns With Social Media Marketing

As the COVID-19 outbreak brings global economies to a standstill, many companies face the risk of completely getting wiped out from the market due to lack of business opportunities or getting overpowered by competitors via predatory pricing. Right now, every business is focussing on raising awareness and generating quality leads, […]

Social Media Trends to Look Out for in 2020

Social Media Trends to Look Out for in 2020

Social media has taken the world by storm and it’s impacting almost every corner of our lives. According to several reports more than 90 percent of millennial are using atleast one of the social media platforms and not less than 85 percent of generation Z is learning about new products through social […]

Organic Vs. Paid Social Media Marketing. Which One Do You Need in 2020?

Organic Vs. Paid Social Media Marketing. Which One Do You Need in 2020?

Today, social media marketing in India has become an industry in itself. It offers a multitude of tools to get your campaigns across your target audience.  Every option it offers is so dynamic and rich in its functioning that an entire campaign strategy can be formulated around it. For example; Like-Ads.  […]

Integrating Social Media with PR Strategy

Integrating Social Media with PR Strategy

With the tremendous growth of digital landscape, we can hardly ignore the role and impact of social media in the online marketing fiefdom. Brands are now counting on social media tools for bolstering their PR strategies. Targeting the consistently expanding social media audience can help broaden your reach. As a […]

Social Media Mistakes To Be Avoided In Political Campaigns

Social Media Mistakes To Be Avoided In Political Campaigns

Social media, oh sweet, sweet, social media. Yes, being a digital agency specializing in social media marketing, we are enthusiastic about everything and anything the social world has to offer. We lap it up, are the first ones to adopt the new roll-outs, and talk tirelessly about how we can […]

Social Media Marketing Tips That You Need To Start Using Right Now!

Social Media Marketing Tips That You Need To Start Using Right Now!

Social media promotion is an elusive bird. Those who crack it are left wondering if there’s anything more they can do—while those who struggle with the results wonder if they’ll ever crack it! As a social media marketing services company, we consider it our responsibility to throw the light on the […]

How social media is changing movie marketing

How social media is changing movie marketing

From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success. For that matter, you are most likely to catch the first glimpse of a film on Facebook or Instagram […]

Social media campaign ideas for Politicians

Social media campaign ideas for Politicians

There is no industry or area that hasn’t been left untouched by social media. It wouldn’t be wrong to say that social media has spread its tentacles into every realm that we interact with—travel, shopping, food, advertising, and the whole shebang. Apart from that, social media marketing has also become […]

5 Social Media Marketing Tips for Financial Services

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.”The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral part […]

How To Use Hashtags?

How To Use Hashtags?

There has been a significant rise in the use of hashtags over the years. It used to be just a mere button on your phone before it transitioned into a symbol that is universally recognized as a social media tool used to communicate powerful messages. If you happen to notice, […]

Instagram Marketing: Features That You Should Be Using

Instagram Marketing: Features That You Should Be Using

Since its launch in 2010, Instagram has taken the world by storm. Literally. With a mammoth 700 million active monthly users, people are scurrying to engage the world with their wares on Instagram. Are you still wondering whether your brand is the right fit for this social network? Or have […]

Social Media Strategy for Nonprofits

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising […]

Why FMCG brands should consider Social Media?

Why FMCG brands should consider Social Media?

An ear for social media can result in years of loyal brand following. The social media battle has heated up in the last couple of years. When it comes to a cut-throat and crowded sector like FMCG – a sector with more than 50 Indian brands and several more International […]

Steps to Build Best LinkedIn Profile

Steps to Build Best LinkedIn Profile

We cannot stress enough about having a profile on LinkedIn. It’s the need of the hour to have a best LinkedIn profile, whether you are a student or a working professional; you have to be on LinkedIn. Period. Why? LinkedIn opens doors for opportunities for you. It gets your professional […]

Top 5 Benefits of Social Media Marketing

Top 5 Benefits of Social Media Marketing

‘Social Media’ has become the buzzword in marketing field. Everyone who is enthusiastic about trying newer marketing tools is gung ho about the efficacy of social media marketing. As per the data available for 2015, the number of social media users exceeds 2 billion. Most of the users avail social […]

5 Best Ways to Assess the Best PPC Agency

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising […]

Top 10 Ideas for Your Social Media Brand Engagement

Top 10 Ideas for Your Social Media Brand Engagement

Are you looking to boost your social media engagement? If ‘yes’, there are some easy as pie content ideas to adhere to. These Top 10 ideas are a must follow list for any Brand to get superb engagement. These ideas have everything you could possibly post on social media and […]

B2B – Social Media to Social Business

B2B – Social Media to Social Business

The entire concept of a family revolves around how all the members of the family mingle & bond with each other through all walks of life, like during happiness or sorrow, joy or grief, humor or any serious matters. Imagine how difficult it becomes when someone avoids sharing or responding […]

Facebook ads versus Google ads

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one […]

5 Emerging Trends That Will Dominate Social Media in 2019

5 Emerging Trends That Will Dominate Social Media in 2019

A common question among social media marketers is, “Social media is evolving, what’s next?” You may be tired of hearing clichés about the future potential of social media technology. The way we use social media is constantly evolving. It is important to keep in mind that the significant aspect of […]

7 Best of Social Media Tools to Automate Your Work

7 Best of Social Media Tools to Automate Your Work

Social media has become a key platform to boost your business. This is due to proliferation in the digital marketing field. Boosting on social media is cheaper and more effective than the traditional way of marketing. It does not require much experience or strong monetary back-up. There are plenty of […]

9 Best Viral Marketing Tactics

9 Best Viral Marketing Tactics

Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading […]

Do’s and Don’ts of Hashtags

Do’s and Don’ts of Hashtags

#newstuff #reading #blog #TheIKFWay Hashtag is like the pulse of social media. It’s trending, as what you are thinking at the moment is written in hashtags.  Hashtags are the lifeblood for instagram. All the emotions are vented through hashtags, say for example #bae #bff #isropslvlaunch #oscars2017 and so many. Whether […]

Social Media Mistakes You Should Avoid To Generate More Traffic

Social Media Mistakes You Should Avoid To Generate More Traffic

Social media has become one of the famous tools not just for sharing your thoughts but also to share brand awareness, products and services across different platforms. Every business is adopting social media in their day-to-day operations. Relying on the wrong platform/using only Facebook Facebook has become one of the […]

How Much Does Facebook Advertising Cost?

How Much Does Facebook Advertising Cost?

In a pay-to-play social media market, it is quite daunting to join a competitive advertising environment like Facebook. While connecting with the social media advertising world, you have control over your budget for ad campaigns.  In the first quarter of 2016, 1.65 billion Facebook users were active on a monthly […]

Why Social Media Marketing Is Crucial For Every Business

Why Social Media Marketing Is Crucial For Every Business

With the introduction of social media, entire marketing outlook has changed. Avenues that did not exist or were too complicated before, were opened for marketers. Marketers now have a tool that is powerful and easy to use. This tool is “social media marketing” and it helps to share a piece […]

7 Must Have Social Media Extensions For Better Results

7 Must Have Social Media Extensions For Better Results

Even the most experienced social media marketer struggles while managing the work. For businesses social media is all about how fast you can deliver the relevant information, share engaging content and retain the user (customers). Below are the useful Google Chrome Extensions for social media marketers and managers to automate […]