can seo give me leads?

SEO can give you leads, but it will be considered as a bi-product after attracting users who are actively searching for your products or services.
This makes SEO a channel of digital marketing that increases traffic, but also one of the most effective long-term lead generation strategies.
By targeting high-intent keywords and optimizing content, SEO brings qualified traffic to your website. These users are more likely to convert because they already have a specific need. Consistent SEO efforts improve visibility, build trust, and create a steady flow of potential customers without relying entirely on paid campaigns.
But if your focus is lead generation inorganically, you should go for performance marketing (also known as PPC or paid ads).
SEO attracts users with existing intent, increasing chances of conversion.