how google search engine works?
IKF Insight
Google search engine works by using automated systems to crawl, index, and rank web pages based on relevance and quality signals.
Google’s system evaluates:
• Content relevance to the search query
• Authority through backlinks
• Page experience including Core Web Vitals
It uses advanced algorithms and AI models like RankBrain to deliver accurate search results.
Google prioritizes pages that satisfy user intent, not just keyword presence.
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