7 Reasons Why You Need a Website Revamp

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

It can hardly be denied that website design is an important part of your online marketing strategy. It hardly takes 0.05 seconds for viewers to form an opinion about a website they visit. And, if that first impression is powerful, half the battle is won.

Lets confess it - The whole game of digital marketing is to drive more people to your website.Be it SEO, PPC, SMM or email marketing; you aim to reach as many people as possible and encourage them to visit your website.

If you have a website that’s failing to get you desired business, it's time to work upon it. An eminent website development company in Pune and Mumbai, IKF -I knowledge Factory looks at website redesigning as a great way to improve the experience people have on your website and turn it into one of your most valuable sales tools.

Why should you consider website revamp?

Reasons for redesigning a website vary, depending on the specific marketing goals of your business. The most common reasons may include rebranding your site, increasing your traffic, generating more leads, and adding new functionality to improve the user experience.
Needless to say, it is an effective tactic to improve your online business. Here are some key reasons why you should consider revamping your website:

1. Upgrade your Website Structure

With advanced technologies of website building making their way, it would be a wise decision to upgrade to an improved content management system. While upgrading will demand investment of your time and money, it’s worth going as it can offer exceptional returns in the longer run.

2. Enhance Website Usability

According to several reports,bad user experience can kill your business. Websites should be well-organized and easy to navigate. Add functionalities that make your website more attractive and user-friendly. Revamping gives you the opportunity to hit the bull’s eye. So, just go for it!

3. Optimize for mobile

If you want to increase your reach in the market, make sure your website is optimized for mobile. More than 50% of the web traffic now comes from smartphones. With redesigning you can ensure your website is well-optimized for devices and you are not losing your potential customers. Even the best web development company in India, would recommend you the same.

4. Align Website with your purpose

As the business landscape changes, your purpose and message as a corporate entity also takes a new shape. Updating your website becomes essential in such a scenario to ensure brand messaging is consistent and in line with your business mission. It will further help you adapt and grow with the changing trends.

5. Fetch better SEO results

Seo is an effective marketing tool to boost your online presence. When you include SEO with your redesigning plan your website will have better responsiveness and appear in more search results. With additional visibility and the chance to reach more buyers in your target audience, you are better placed to fortify your brand presence.

6. Enhance Website Security

Keeping your website safe from bad players and giving security assurances to the visitors are critical to your website performance. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.By redesigning your website, you can upgrade the security requirements and safeguard it against cyber-attacks while building a positive reputation among visitors.

7. Improve Conversions

If you’re driving lots of traffic to your site but they are not turning into leads, you need to figure out what's going wrong. It could be your CTA is not convincing or the landing page is just too complicated. Hire top web development services in India to design your site around a clear conversion strategy. Your site should tell about who you are, what you do, and who your target audience is. Revamping your website can take care of these factors impacting the conversion rate.

Do you need website revamping ?

As discussed earlier, there are ample reasons that suggest in favor of website revamping. But as the process also impacts your brand’s online business, the decisions should be taken after proper planning and consideration.

Great marketing means continuous improvement in order to increase sales, maximize your return on investment and lower your cost per acquisition. So, if you have a website that has not been upgraded for quite a while, website revamping should be on your mind.

To learn more about web redesign and how to use it to your advantage contact IKF- a leading digital marketing company in Pune and Mumbai. Work with our experts to turn your website into a business making tool!

You can call us on +91 88888 66110 or drop a mail at sales@ikf.co.in for any query!