11 min read
It can hardly be denied that website design is an important part of your online marketing strategy. It hardly takes 0.05 seconds for viewers to form an opinion about a website they visit. And, if that first impression is powerful, half the battle is won.
Lets confess it - The whole game of digital marketing is to drive more people to your website.Be it SEO, PPC, SMM or email marketing; you aim to reach as many people as possible and encourage them to visit your website.
If you have a website that’s failing to get you desired business, it's time to work upon it. An eminent website development company in Pune and Mumbai, IKF -I knowledge Factory looks at website redesigning as a great way to improve the experience people have on your website and turn it into one of your most valuable sales tools.
Why should you consider website revamp?
Reasons for redesigning a website vary, depending on the specific marketing goals of your business. The most common reasons may include rebranding your site, increasing your traffic, generating more leads, and adding new functionality to improve the user experience.
Needless to say, it is an effective tactic to improve your online business. Here are some key reasons why you should consider revamping your website:
1. Upgrade your Website Structure
With advanced technologies of website building making their way, it would be a wise decision to upgrade to an improved content management system. While upgrading will demand investment of your time and money, it’s worth going as it can offer exceptional returns in the longer run.
2. Enhance Website Usability
According to several reports,bad user experience can kill your business. Websites should be well-organized and easy to navigate. Add functionalities that make your website more attractive and user-friendly. Revamping gives you the opportunity to hit the bull’s eye. So, just go for it!
3. Optimize for mobile
If you want to increase your reach in the market, make sure your website is optimized for mobile. More than 50% of the web traffic now comes from smartphones. With redesigning you can ensure your website is well-optimized for devices and you are not losing your potential customers. Even the best web development company in India, would recommend you the same.
4. Align Website with your purpose
As the business landscape changes, your purpose and message as a corporate entity also takes a new shape. Updating your website becomes essential in such a scenario to ensure brand messaging is consistent and in line with your business mission. It will further help you adapt and grow with the changing trends.
5. Fetch better SEO results
Seo is an effective marketing tool to boost your online presence. When you include SEO with your redesigning plan your website will have better responsiveness and appear in more search results. With additional visibility and the chance to reach more buyers in your target audience, you are better placed to fortify your brand presence.
6. Enhance Website Security
Keeping your website safe from bad players and giving security assurances to the visitors are critical to your website performance. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.By redesigning your website, you can upgrade the security requirements and safeguard it against cyber-attacks while building a positive reputation among visitors.
7. Improve Conversions
If you’re driving lots of traffic to your site but they are not turning into leads, you need to figure out what's going wrong. It could be your CTA is not convincing or the landing page is just too complicated. Hire top web development services in India to design your site around a clear conversion strategy. Your site should tell about who you are, what you do, and who your target audience is. Revamping your website can take care of these factors impacting the conversion rate.
Do you need website revamping ?
As discussed earlier, there are ample reasons that suggest in favor of website revamping. But as the process also impacts your brand’s online business, the decisions should be taken after proper planning and consideration.
Great marketing means continuous improvement in order to increase sales, maximize your return on investment and lower your cost per acquisition. So, if you have a website that has not been upgraded for quite a while, website revamping should be on your mind.
To learn more about web redesign and how to use it to your advantage contact IKF- a leading digital marketing company in Pune and Mumbai. Work with our experts to turn your website into a business making tool!