Ask anyone what is organic reach on Facebook and you are going to hear a tale of sadness about how they ruined it. Organic reach may have suffered a lot under the iron fist of Facebook, but there are still ways to improve that organic reach. You are going to learn about seven of the lucky secrets that are going to improve your organic reach and keep it where it needs to be.
1. Know Your Website’s Keywords
Keywords are important because that’s how people are going to find your content. You need to know the keywords that work for your website’s content. Which keywords are you using and how effective are they?
After you find out which keywords these are, weave them into your Facebook content. This will help people to stumble across you, thus increasing your organic reach.
2. Now Know Your Competitor’s Keywords
Once you know what you are doing right, it’s time to get some inspiration from your competitors. You need to figure out whether the keywords and content that your competitors are using is going to work better for your page.
You should already be monitoring what your main competitors are doing, so this should be an easy process.
3. Publish Evergreen Content
Evergreen content isn’t just something that Google loves. Facebook loves it too because it gives people a reason to keep coming back for that same great piece of content years into the future.
Think about some of the issues that your target audience commonly comes up against. Write some content on that and they will keep reading it months and years from now.
4. Vary Content Types
If people keep seeing the same thing over and over again, they’re going to get tired of it. Even though video is incredibly powerful, a constant slew of videos is going to leave you with diminishing returns.
Vary the content you post. Try to have a schedule and don’t post too much of the same content in a short period of time. It will keep people from getting fatigued.
5. Create an Exclusive Group for the Best Customers
Engagement tends to drop over time as people stop interacting with your brand on a daily basis. This is natural and it doesn’t mean that you are doing anything wrong.
Get those people when you can by creating an invite-only group for your best customers. How you determine who your best customers are is entirely up to you.
6. Post at the Right Time
Scheduling software has allowed everyone to post content even when they’re sleeping. There’s no right or wrong time to post because there are hundreds of contradictory studies on this. Use Facebook Insights and extensive testing to find out when your fans are online.
7. Let Your Audience Dictate What They Want
Through listening to what customers say, you can find out what they want to see and what they don’t want to see. Obey them and carry out their wishes, regardless of what you think is right and wrong. A sure-fire way to destroy engagement is to ignore them.
Find out what your audience wants through using Facebook Insights, the performance of each piece of content, and what your customers are telling you directly.
Building up organic reach takes time. You have to commit to building that thriving community if you want to succeed. This guide has shown you some of the secrets, but now it’s up to you to execute them.
How will you build up your organic reach today?
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