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Managing a local business might seem difficult if you don’t use the best internet marketing tools. Word-of-mouth marketing or physical presence alone is not sufficient in the age of widespread digitisation to uncover a company’s unceasing profits. Your greatest option for optimising ROI (Return on Investment) may be to advertise your company online.

Local Businesses Marketing

Thankfully, Facebook Ads and Google Ads are two prominent industry players supporting effective local business marketing through social media and online advertising. With impressive outcomes, these two titans of advertising have efficiently revolutionised local SEO tactics for companies of all kinds.

But which is the best platform to promote your local business: Facebook Ads or Google Ads

Given how well these two PPC (pay-per-click) advertising behemoths are doing, the problem is obvious. However, their approaches to strategy differ. Thus, we’ll discuss Facebook Ads vs Google Ads in this blog post today and find out which is the best platform for local business marketing.

Facebook Ads: The Social Media Giant

Everyone has seen the Facebook ads that show up in stories, reels and feeds on Facebook and Instagram. It is regarded as one of the most effective platforms for local company advertisements that target very certain consumers or geographical areas. There are many other formats available for Facebook ads, such as photos, slideshows, videos, and more.

How do Facebook ads work?

When a person browses the Meta applications, a Facebook ad can show up in their feed just like any other normal post. Nonetheless, since an advertiser pays for the advertisement, you will see the phrase ‘Sponsored.’ Facebook Ads management relies on sophisticated targeting options that make it simple for marketers to identify target demographics. It is typically deeply ingrained in user behaviour, interests, and demographics.

Note: PPC (pay per click) and PPM (pay per impression) campaigns are conducted by Facebook Ads.

Example of Facebook ads promoting businesses.

Myntra: The Facebook advertisements for Myntra always centre on publicising special releases or pricing to attract customers. This includes sales, specials, limited-time deals, promotions, or events. Ads based on regional holidays and languages are frequently used for efficient local SEO marketing with a focused audience.

Google Ads: The largest paid search platform

Google AdWords was the original name of Google Ads. With a focus on keyword targeting, Google Ads is widely acknowledged as the most popular pay-per-click (PPC) advertising platform worldwide. For Google Ads, text-based ads are generally acceptable and show up on the search engine results page (SERP).

How does Google AdWords work?

Advertisers pay for a specific ad, and as previously said, Google Ads are sponsored searches that are determined by the relevancy of the phrase. Different formats for Google advertisements include text-only, image-based display advertisements, and shopping ads, which highlight a particular product on the search engine results page.

Because Google AdWords involves search intent, audiences may be targeted using specific terms, phrases, and demographic information. Therefore, these advertisements, which support wide reach and effective local business marketing, are visible to everybody utilising the Google search engine.

Example of effective Google ads promoting businesses.

Juicy Chemistry: As we browse the Google SERP, we frequently come across Juicy Chemistry skincare items offering appealing display ads and clear product details. With strong keywords and commanding content, the brand has deftly applied SEO techniques. Once, only products from this certified organic brand were transported throughout India. Nonetheless, Google Ads’ global user base has grown by a factor of three. With a greater conversion rate, sales have increased to 20%.

Facebook Ads Vs. Google Ads

Which online advertising platform will work best for you: Facebook or Google?

Now that both advertising platforms have been discussed extensively, it is time to examine their efficiency and performance.

The conduct of Facebook Ads and Google Ads differs significantly, even though this is a contentious subject. Even if they could have comparable advantages, certain contracts have a significant impact on your company’s performance.

  • Audience Reach: Facebook boasts 1.73 billion daily active users, while Google processes 5.8 billion daily searches. Facebook dominates mobile advertising revenue, so consider if your target audience is primarily mobile-based.
  • Conversion Rate: Google Ads generally have a slightly higher conversion rate (7.26% vs. 6.57% for Facebook Ads). This is because users on Google Ads often have a clear purchase intent and are already actively searching for solutions.


Choosing between Facebook Ads and Google Ads for local business marketing depends on your specific goals, budget, and target audience. By understanding your audience’s intent, reach, and preferred ad format, you can make an informed decision that drives optimal results for your business.

Whichever platform you choose, rest assured of unlocking the full potential of your local business marketing strategy with I Knowledge Factory. If you are looking for a social media advertising agency in India, contact us today to elevate your digital marketing efforts and achieve business success.


1. Which is better Google Ads or Facebook ads for business?

The choice between Google Ads and Facebook Ads depends on your business goals and target audience.

  • Use Google Ads for direct intent-based searches and high-intent audiences seeking specific products/services.
  • Choose Facebook Ads to reach a broader audience, build brand awareness, and target specific demographics or interests.

Ultimately, the effectiveness of each platform depends on your marketing objectives, target audience, and ad strategy.

2. What is the main difference between Facebook Ads and Google Ads for local business promotion?

The main difference between Facebook Ads and Google Ads for local business promotion is the targeting approach:

  • Facebook Ads target specific demographics, interests, and behaviours of users within the Facebook and Instagram ecosystem.
  • Google Ads target users based on search intent, displaying ads on Google Search results relevant to the user’s search queries.

3. Which platform is better for reaching a local audience?

Facebook Ads are generally better for reaching a local audience due to their advanced targeting options based on demographics, interests, and behaviours within the Facebook and Instagram platforms.

4. Which platform offers better ad format options for local businesses?

Facebook Ads offer better ad format options for local businesses, including images, slideshows, videos, and more, tailored to engage specific audiences within the Facebook and Instagram ecosystem.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.