Companies strive to become profitable. But profit is the result of customer appreciation that showers their love for a brand or product by purchasing it, using the product or service and then by becoming its lifetime customers.
According to BI Intelligence’s new Customer Service Report, 60% of US consumers have not completed an intended purchase based on a bad customer service

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“If you don’t cannibalize yourself, someone else will.” – Steve Jobs
Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company.
Cannibalization Strategy
Companies are the ones who like to cannibalize their own market share through market

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It’s all we live in, the habitat we have, the connections we preserve, ability we think, things that belong, habits we buy, the explorations we make turning digital now and then. The moment we go online it’s all our digital footprints. The way we behave and do interact is all influenced by the cyberspace around us.
Let’s take an example,

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Even the most experienced social media marketer struggles while managing the work. For businesses social media is all about how fast you can deliver the relevant information, share engaging content and retain the user (customers).
Below are the useful Google Chrome Extensions for social media marketers and managers to automate their work and to increase the productivity at workplace.
StayFocusd:
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Documentation plays an important role in any development process or in any project.
One of the Key Skills required for a BA is the ability to create clear and unambiguous documentation.
Some of the documents created by a BA are:

Business requirement Document
Functional Requirement Specification
Use Cases/ Entity relationship Diagrams
Test Cases… and many more…

Importance of

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This is the generation of startups. Larger companies are trying to become more agile. There are so many startups coming up, but the challenge is to sustain in this competition. Can we count the number of startups that have started three years back and are still operational and making buzz around? At one point of time, I was in a

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The idea of a pay per click advertising campaign is the most wise option wherein there’s no pilferage and you pay only when your ad gets clicked. Seldom it will happen that someone will search for something which he / she is not interested in and click the displayed ad just randomly.
As a company, here are 5 aspects which

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