Take Customer Satisfaction to the Next Level with Social Listening

Social media marketing services by IKF

The social world is ever-evolving, even right now as I type! As small kids, we were always taught to ‘Listen before we speak’ who knew that this simple phrase holds the power to change your social media services game altogether. Attentive listening and thoughtful communication is a basic life skill that every individual possesses; humans realized its importance centuries ago but the marketing connoisseurs were a little late to the party. Nevertheless, the concept of social listening is finally here and it has taken the marketing industry by the storm.

So what exactly is social listening?

In laymen terms, social media listening can be explained as a process wherein the conversations, trends and happenings are closely scrutinized and analyzed on various social media platforms. This phenomenon is not brand specific rather it is about the entire industry that you are operating in. The assessments derived from social listening can help you in making informed and profitable marketing decisions.

In the social world the conversations are endless; social media listening helps in understanding what the crux of all these conversations. Basically, by using this tactic you will get to see the bigger picture and not just get a notification when someone tags or mentions your brand.

You can effectively harness social media listening to form well-researched campaigns, outrun your competitors, up your content strategy and messaging game.

If you still have any doubts we as a social media marketing services company, feel obliged to try and convince you to change your mind. So read on to discover why you need to include social media listening into your marketing strategies right away!

#Your audience likes being ‘replied’ to:

Yes, you read that right every customer wants to get acknowledged on social media. A recent study suggests that 83% of a brand’s audience likes when their queries, questions, suggestions, or feedback is read and reverted to by the brand. It is an obvious fact that being responsive on social media can make a huge difference for your brand’s online success. You can utilize social listening to create responses that offer real value for your customers.

Social media services company

# Provides you with a scope for improvement:

Yes, you read that right every customer wants to get acknowledged on social media. A recent study suggests that 83% of a brand’s audience likes when their queries, questions, suggestions, or feedback is read and reverted to by the brand. It is an obvious fact that being responsive on social media can make a huge difference for your brand’s online success. You can utilize social listening to create responses that offer real value to your customers.

Social media marketing to boost your business

# You can increase your online outreach:

Social media is immensely powerful and with the right kind of approach, you can boost the number of your brand followers overnight. Social media listening will enable you in coming up with interesting and useful content that is entertaining and informative at the same time. When you have jargon-free and unique content on your social platforms the customers will get attracted to it like moths to a flame.

The hunt for a social media services company in Pune to get to know more about the interesting concept of social listening feel free to give us a call on +918888866110 or drop us a line at sales@ikf.co.in, our friendly team is always here to help you with your queries.