Our client is one of the leading providers of credit information, business information, analytics, scoring, and credit management & decision solutions in India. They are a RBI-licensed credit bureau with in depth databases providing information and analytical solutions to banks, NBFCs, insurance companies, etc. The client has presence in 50+ countries spanning four continents viz.,Europe, North America, Africa and Asia.
Services : Social Media Marketing
Being a reputed international brand over 3 decades, the main expectation of the client was to acquire higher social media presence by setting up a narrative that could help its current and prospective customers to better understand them. They needed their brand narrative to be at par with international standards. The client also wanted to have separate social media marketing strategies for its B2B and B2C customers to improve the organic engagement on social media platforms.
- The Strategy
Team IKF’s social media marketing strategy involved implementing standardised campaigns for enhancing the client’s brand identity on social media platforms. After having consolidated the brand’s positioning on various social media platforms, the next step would be using various engaging formats such as carousels, reels, and stories to improve organic engagement on social media.
- The Tactics
The social team at IKF used various innovative formats such as question stickers on Instagram stories to encourage audience participation. These were also specifically focused on customer education with regards to credit and finance. Apart from that, several polls were generated on LinkedIn and Facebook to garner higher user engagement. The idea was to understand the prospects better. IKF’s customer-centric posts on LinkedIn and Facebook also grabbed the attention of social media users, which was evident from the higher engagement statistics in the subsequent period.
IKF’s social media marketing campaign showcased a magnificent effect on the client’s social media platforms—Facebook, Instagram, LinkedIn, and Twitter. Following is the snippet:
These incredible social media statistics show that our campaigns had indeed proven to be fruitful. Our social media marketing team has managed to make more and more social media users aware of the brand, thus laying a firm ground for great social media campaigns in the future.
- Due to implementation of the right SMM strategies for a Fintech brand and the perfect creatives, IKF was able to increase organic user engagement drastically with carefully curated strategies and innovative content—72% growth on Facebook and 121% growth on Instagram over a year.
- Our standard promotional SMM campaigns in the beginning gave a good headstart to the project, grasping instant user attention on social media.
- After this headstart, our SMM team’s successful experimentation with trending formats actually started showing results, which meant that our step-by-step strategy was indeed effective.