The client is a global non-profit organisation that spreads healthcare awareness and strives to deliver quality health content to people in Indian languages. For this, the client uses one of the most popular and accessible sources of information on the Internet, to spread the health information most relevant to Indian audiences. The idea behind the concept is to help Indian users fluent in various Indian languages apart from English with genuine medical and health-related content on the Internet
Services : Social Media Marketing
To gather and authenticate relevant content about COVID-19 and make it available to a maximum number of people through result-oriented social media marketing campaigns. To make the audiences aware of the client’s mission—to provide users with factual information regarding COVID-19 at the time when there was very little information available so as to prevent the spread of rumours and panic within the Indian population.
- The Strategy
Team IKF’s social media marketing strategy involved presenting complex information about COVID-19, and other diseases, in a simplistic and easy-to-understand manner through various social media creatives. Ensuring maximum reach of the social media creatives was very important. Therefore, our SMM team decided to devise and push informative, share-worthy campaigns on the client’s social media pages so more and more users could share them ahead and more awareness could be spread.
- The Tactics
In keeping with the client’s core vision, several static creatives were designed by our social media team with vetted and verified information about COVID-19, and other diseases, which came in tandem with it. We also launched targeted campaigns taking into consideration the ongoing confusion and panic regarding the COVID-19 situation. IKF’s information-centric social media marketing posts on Facebook and Twitter succeeded in catching the attention of social media users, which could be seen from the higher engagement rates in the subsequent period.
IKF’s social media marketing campaign showed a magnificent impact on the client’s social media platforms. Following is the snippet:
These social media statistics stand testimony to the success of IKF’s social media marketing campaigns for the healthcare awareness client. Our SMM team put out engaging COVID-related content with authentic information as a result of which it was shared by hundreds of people on their own social media handles, thus leading to the right information reaching everybody at the right time.
Our SMM campaigning and strategy were evidently successful as we were able to achieve an amazing growth of 12.46K% on Facebook page likes and 9.76% on Twitter reach over a period of only three months.
- Our creatives reached a total of 8.5 lakh people and were shared by around 2,000 people enabling the client to achieve their objective to spread COVID-related information at a critical time to help thousands of people.