The Client
The client is a B2C e-commerce bra brand catering specifically to Indian women. Being in business since 1985, the client has been selling world-class lingerie perfect for Indian body types and climatic conditions. With a state-of-the-art bra manufacturing unit equipped with top-of-the-line machinery and expert designers, technicians, and workers, the client creates flawless fits for the modern Indian woman.
Services : Social Media Marketing
-
Client
ExpectationsBeing in the business for more than 3 decades , the brand was already serving a lot of local clients. However now, the aim was to achieve a pan India reach via various social media marketing campaigns.The intent behind launching a full-service social media marketing strategy for this women’s wear brand was to create a buzz on social channels, thus attracting more and more women prospects and bring about an improvement in sales figures on the client’s e-commerce platform.
-
The Strategy
With the great power of social media comes great responsibility. That’s why IKF’s social media marketing strategists developed a dynamic and confident strategy for its B2C client. The goal was to create a bold brand identity on all preferred social platforms. The main objective was increasing engagement on social media. With that in mind, various creative strategies were designed to catch the attention of the target audience and to make an instant impression.
-
The Tactics
Through creatives and some carefully curated content, IKF’s social media marketing team created a sophisticated, uber-classy brand persona. For increasing engagement, our team utilized several trending formats—reels, storytelling, and contests—which proved to be fruitful. To complement its social media marketing campaign for a lingerie brand, IKF also launched a newspaper design campaign to create additional buzz around the brand.
Results
IKF’s social media marketing campaign showed a superlative impact on the client’s social media platforms. Below is the snippet:
Reach
Rise YoY
Page & Profile Visit
Rise YoY
New Likes & Follows
Rise YoY
Reach
Rise YoY
Page & Profile Visit
Rise YoY
New Likes & Follows
This thumping increase in social media statistics testifies that our campaigns had indeed done their job. The brand had successfully set the tone for great social campaigns in the future.
Key Takeaways
- Due to implementation of the right SMM strategies for a B2C women’s wear brand and the perfect creatives, IKF was able to attract the attention of a whole new set of pan India prospects for the client, which in turn, increased the engagement – Facebook reach increased by 206% YoY and that of Instagram by 375.2% YoY – and created awareness.
- Within a span of a year, IKF was able to achieve impressive growth in Facebook and Instagram page visits – Facebook: 206%; Instagram: 87.3%.
- IKF’s social media marketing team was also successful in setting the right narrative for the client’s lingerie brand using trending storytelling and reel formats.
Our Campaign Snippets
#TheIKFWay
If you feel that the results our social media marketing team delivered are magical, rest assured that we can create the same magic for you too! To learn more about how IKF can help you increase your social media reach, contact us now. You can also call us at +91 88888 66110 or email us at sales@ikf.co.in.
