The Nays’ of Instagram To Avoid No Matter What

The Nays’ of Instagram To Avoid No Matter What

As a digital marketing company in Pune that works with a bunch of young minds (we work with those with young hearts too;), we cannot help taking a liking to social media where all youngsters are unfailingly active on. You guessed it right, we are talking about Instagram! We heart […]

Twitter Mistakes that Are Graver Than You Know It

Twitter Mistakes that Are Graver Than You Know It

You may feel like there’s so much to talk about your product/service/or even you but you only have 140 characters so you drop a series of crazed tweets bordering on tasteless self-promotion and bragging. Nobody likes to read such tweets let alone interact on them. You may have the best […]

Stop and look out for these grave LinkedIn mistakes!

Stop and look out for these grave LinkedIn mistakes!

First and foremost, LinkedIn isn’t a platform to make friends. So sending out invites to people who aren’t even remotely related to your work isn’t going to add anything meaningful to you. Connections is a vanity metric—just because someone has more doesn’t mean you need to go on adding people! […]

Is your website contributing to your sales?

Is your website contributing to your sales?

The website, as you know, is a 24 x 7 storefront. Unlike a physical store, it isn’t limited by geography – the whole world is your playground! Your website is more than just a token presence on the internet. However, if it’s not being used properly, then it just becomes […]

Top Tricks for Creating Conversion-Driven Landing Pages

Top Tricks for Creating Conversion-Driven Landing Pages

As a website development company in Pune, that’s been working for the last 19 years and working closely with clients across diverse verticals to help them crush their marketing goals, we believe the key to the digital success lies in specificity. From targeting the right audiences to using the ad […]

The 7 Important P’s of Social Media Marketing

The 7 Important P’s of Social Media Marketing

Alright, whether you are our regular reader or have just stumbled on this article—you know that already by now that social media to your brand/business is as important as food is to your soul. There’s no need for us to establish that, do we? We hope not because the world […]

Compelling Reasons Why You Need To Go For Website SEO Audit

Compelling Reasons Why You Need To Go For Website SEO Audit

Remember that assignment where you were asked to do a SWOT analysis so that you knew the areas that you needed to work on and where all you need to channelize your energy into. The website SEO audit is the digital extension of that idea. It’s truly liberating to know […]

MAHA NGO Federation Launches Its Brand New Logo!

MAHA NGO Federation Launches Its Brand New Logo!

On the occasion of Independence Day team IKF (I Knowledge Factory Pvt. Ltd.) crossed another milestone. MAHA NGO Foundation (MNF) one of the most renowned and trusted non-profit organizations from Pune, Maharashtra launched its brand-new logo which was ideated and designed by IKF. The logo was launched by Guest of […]

7 Easy Ways to Promote Your Matrimonial Business Online in 2019

7 Easy Ways to Promote Your Matrimonial Business Online in 2019

Today, the key facilitator for arranged marriages in India is not limited to our uncles and aunties or neighbours or well-wishers or Punditji’s for that matter, they are the matrimonial websites that stand testimony to the wedlock of two souls (unlike in the heaven, they were made online). Jokes apart, […]

Visual Search – What it means for an SEO Company

Visual Search – What it means for an SEO Company

There have been times when I fail to recollect a particular pattern of shirt, the typical print on that shirt and smart accessories to pair with. So what do I do? Do a Visual Search on the Search Engine?  Yes. This is exactly where the Visual Search comes into picture! […]

I am Not Weird, I am Limited Edition

I am Not Weird, I am Limited Edition

When I was going through my usual research, these words “I am not weird, I am limited edition” came into the spotlight. I was wondering about the interactions that I have with people every day, be it young entrepreneurs or huge businesses. The one thing which I have understood over […]

Top 7 Digital Marketing Strategies for Hostels

Top 7 Digital Marketing Strategies for Hostels

A hostel is a place where like-minded bachelors stay together. These individuals require accommodation that is feasible in terms of money and convenience as most of the time they spend outside. Looking at this trend, the real estate industry is taking a paradigm shift and opening up a new avenue […]

Happiness Program: A Life-Altering Spiritual Journey!

Happiness Program: A Life-Altering Spiritual Journey!

In life spiritualism is as important as materialism; I am a strong believer of this fact. I along with 8 of my colleagues decided to attend a 4-day course called ‘Happiness Program’ organized by the Art of Living Foundation which started on 28th June and lasted till 1st of July. […]

5 Social Media Marketing Tips for Financial Services

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]

A Lot Happened Over a Coffee at BNI

A Lot Happened Over a Coffee at BNI

I want to share an elevating experience today as I took along my I Knowledge Factory core team to Business Networking International (BNI), Prosperity chapter Pune East meeting today morning for the very first time. Here my core team members got up early and readied themselves for the BNI meet. […]

Social Media Strategy for Nonprofits

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising […]

Mobile Apps Development – A Brief Description

Mobile Apps Development – A Brief Description

Mobile Application Development is a set of processes used to write software for small, wireless devices like mobile phones and tablets. Mobile Application Development is not very different from Web Application Development. One big difference though is that Mobile Applications can be specifically customized for the unique features that modern […]

How to Choose the Best E-Commerce Hosting Plan?

How to Choose the Best E-Commerce Hosting Plan?

The first question that stares at you in the face while starting your online store is this: “Who do I choose for my hosting?” Choosing the right ecommerce platform for your business is a crucial subject that needs to be given its due importance. Because, if your web hosting platform […]

The Difference between Content Creation and Content Marketing

The Difference between Content Creation and Content Marketing

The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Your Ad rank or Ad position is the number at which your Ad shows up on a page. For example, an ad position of ‘1’says that it is in the first position. In general, it is a good thing – as it ensures that a lot more people will see […]