In-House SEO vs SEO Agency-Which is Best for Your Business?

In-House SEO vs SEO Agency-Which is Best for Your Business?

Having seen the world reap benefits of a robust SEO policy, you are now itching to get onto the SEO bandwagon. And for good reason too – to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, it is advisable to know that SEO is […]

WhatsApp Business App for SME’s – What is it?

WhatsApp Business App for SME’s – What is it?

An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India. Though this new App for […]

Why FMCG brands should consider Social Media?

Why FMCG brands should consider Social Media?

An ear for social media can result in years of loyal brand following. The social media battle has heated up in the last couple of years. When it comes to a cut-throat and crowded sector like FMCG – a sector with more than 50 Indian brands and several more International […]

Steps to Build Best LinkedIn Profile

Steps to Build Best LinkedIn Profile

We cannot stress enough about having a profile on LinkedIn. It’s the need of the hour to have a best LinkedIn profile, whether you are a student or a working professional; you have to be on LinkedIn. Period. Why? LinkedIn opens doors for opportunities for you. It gets your professional […]

Top 5 Benefits of Social Media Marketing

Top 5 Benefits of Social Media Marketing

‘Social Media’ has become the buzzword in marketing field. Everyone who is enthusiastic about trying newer marketing tools is gung ho about the efficacy of social media marketing. As per the data available for 2015, the number of social media users exceeds 2 billion. Most of the users avail social […]

Grow Your Business Efficiently with CRM

Grow Your Business Efficiently with CRM

In today’s super-competitive markets, the organizations that manage customer relationships the best are more likely to win. CRM is a game-changing tool that can help businesses grow faster and work smarter. Let’s look at what a CRM could do for you… Data Any organization small or big will have data […]

10 Ultimate Digital Marketing Ideas This Festive Season

10 Ultimate Digital Marketing Ideas This Festive Season

Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying – “Arrest yourself in the magnificent colors and designs at Rama’s. New Stock Available!” Or even my salon lady drops me an email about latest offers and appointment confirmations. They are […]

7 Important Off Page SEO Factors that Google Values Most

7 Important Off Page SEO Factors that Google Values Most

One of the reasons why people are perplexed with SEO is the different factors in Google’s search algorithm. They also tend to change whenever Google rolls out their next algorithm update. But if they change a lot, the after-effects can be drastic. With a little research, it’s easy to spot […]

How to Write SEO and User Friendly Content

How to Write SEO and User Friendly Content

In simpler words, SEO content writing is web writing keeping search engine behavior in mind. Since, all your web content is published with the aim of achieving good search engine ranking, it definitely makes sense to write content that will appeal search engine and give you a better ranking. However, […]

How B2B Companies Can Do Digital Marketing?

How B2B Companies Can Do Digital Marketing?

Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously. According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality […]

Can WhatsApp Be Used As a New Digital Marketing Tool

Can WhatsApp Be Used As a New Digital Marketing Tool

Whatsapp has taken digital world by storm. People are spending more time on Whatsapp than they actually do on social media. It is a viral medium of sending a message across. As it supports exchange of multi-media, it is a very interactive way of communication. More recently, some enterprising folks […]

SEO vs. PPC Which Is Better For My Business

SEO vs. PPC Which Is Better For My Business

SEO and PPC are the digital marketing strategies that are pretty much in practice these days. However, there is a lot of debate regarding the effectiveness of one over other. Some folks believe in the ‘slow n steady’ approach of SEO while propagators of PPC vouch for its overnight success […]

Six Tips to Get a Great Graphic Design on a Shoestring Budget

Six Tips to Get a Great Graphic Design on a Shoestring Budget

Most entrepreneurs are looking to create his/her brand awareness through extravagant and engaging graphic designs by showcasing their work through websites, brochures, visiting cards, coffee table books and a lot of different media. But a first-time entrepreneur or an entrepreneur who is tight budgeted on the graphic design aspect needs […]

How Does Blogging Increase Sales?

How Does Blogging Increase Sales?

‘Can blogging boost your sales?’ Now, that would have been a relevant question about five years ago, but not now! Today, blogging has proved to be an effective tool for brand promotion and sales. Bloggers have quite literally taken the digital world by storm and opened new sales avenues for […]

5 Best Ways to Assess the Best PPC Agency

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising […]

What Digital Marketers Can Do To Popularise E-commerce Websites

What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, […]

Top 7 Reasons to Outsource LinkedIn Profile Makeover

Top 7 Reasons to Outsource LinkedIn Profile Makeover

Not many years ago, having a LinkedIn account was seen as a ‘cool professional thing’ that people used to socialize with folks from within the industry. But today, being on LinkedIn has become a must-have for anyone who wants to build a strong personal brand and expand your professional network. […]

5 Up And Coming Marketing Trends

5 Up And Coming Marketing Trends

You need to keep abreast of the latest trends in the world of marketing. Without a knowledge of marketing trends, you are not going to be able to make the changes needed to stay ahead of your competitors. In 2016, there are a number of trends that you need to […]