The Difference between Content Creation and Content Marketing

The Difference between Content Creation and Content Marketing

The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]

How to Decide on the Best Digital Marketing Agency?

How to Decide on the Best Digital Marketing Agency?

You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on […]

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Your Ad rank or Ad position is the number at which your Ad shows up on a page. For example, an ad position of ‘1’says that it is in the first position. In general, it is a good thing – as it ensures that a lot more people will see […]

Management Lessons from Padmaavat

Management Lessons from Padmaavat

In life, we can win a single battle by being unethical but we cannot win the entire war. This is because, when we act unethically, we create a precedent – a bad name for ourselves and the organization that we represent. When this happens, our reputation starts preceding us, as […]

Responsive Web Design- One Size Doesn’t Fit For All

Responsive Web Design- One Size Doesn’t Fit For All

Today users switch between devices like it is nobody’s business. In the morning, you could visit a website from your laptop and an hour later, you could be viewing the same site from your smartphone. That’s why it is taken for granted that a website has to be fluid – […]

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Being a part of Circle’s family. I get an annual opportunity to witness the flagship program of Circle’s called Circle’s Premier League (CPL) every year, This event gives all members of circles a great opportunity connect with over 180 enthusiastic circle members who are friends outside, but compete with each […]

2018 – The Year of High-Tech Wearables

2018 – The Year of High-Tech Wearables

2018 can prove to be the year of the wearable – when finally, we have wearables that come with the ability to go beyond the surface, and tell us something vital about our bodies – the original promise of wearable manufacturers. As a tech savvy digital marketing agency, we have […]

Storytelling in Email Marketing

Storytelling in Email Marketing

Stories are fundamental to how we communicate as human beings. Storytelling is wired to our brains even before we are born. That is why we connect and understand when told anything in a story form. Just as children understand the world through fables and fairy tales, we adults get a […]

How Video Content Is Emerging As the Next Big Thing?

How Video Content Is Emerging As the Next Big Thing?

Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% […]

My Website Isn’t Bringing Customers. What to Do?

My Website Isn’t Bringing Customers. What to Do?

Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers. […]

How Website Design Affects SEO? IKF’s Opinion

How Website Design Affects SEO? IKF’s Opinion

When it comes to Search Engine Result Pages or SERPs as they are commonly known, Google would want the best websites or pages to appear first as results. The logic here is simple, only the best makes it to the top. Now, there are two things that happen when a […]

How Your Domain Name Impacts Search Result?

How Your Domain Name Impacts Search Result?

You are super excited about keeping your domain name.  But hang on. Give it a little thought. Because if you choose the wrong website name in a hurry, you could be digging your own grave. It has been proved that domain names do impact SEO. But the question is how? […]

Questions To Ask Before Hiring a Web Hosting Firm

Questions To Ask Before Hiring a Web Hosting Firm

The digital bandwagon is moving at lightning speed – with more and more companies and people making a beeline for it. Truly, India is amidst a digital revolution. But there are many factors associated with the digital platform. Crucial facts that you need to be aware of. Web hosting is […]

Chat Bots are a Great Back-Up for Service and Marketing

Chat Bots are a Great Back-Up for Service and Marketing

Chat bots are in reality computer programmes that are made to mimic conversation of real people. They can transform and improve how a company serves you at any time of the day or night. As a result of which companies can make a name for themselves with regard to great […]

Top 10 Tips to Market Your Business Online

Top 10 Tips to Market Your Business Online

In today’s competitive business scenario, online marketing becomes your mantra for success. However innovative or affordable your product or service may be, if people don’t come to know that it exists, then the chance of it achieving sales targets will be relatively low. The internet serves as a worldwide net […]

Why Startups Can’t Start Right Without Digital Marketing?

Why Startups Can’t Start Right Without Digital Marketing?

Your marketing strategy is a deciding factor in making or breaking your company. As a startup, it is in the best interest of your company to invest more on digital marketing as it is the only option to build your brand on a low budget. Every startup aims to grow […]

In-House SEO vs SEO Agency-Which is Best for Your Business?

In-House SEO vs SEO Agency-Which is Best for Your Business?

Having seen the world reap benefits of a robust SEO policy, you are now itching to get onto the SEO bandwagon. And for good reason too – to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, it is advisable to know that SEO is […]

WhatsApp Business App for SME’s – What is it?

WhatsApp Business App for SME’s – What is it?

An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India. Though this new App for […]

Why FMCG brands should consider Social Media?

Why FMCG brands should consider Social Media?

An ear for social media can result in years of loyal brand following. The social media battle has heated up in the last couple of years. When it comes to a cut-throat and crowded sector like FMCG – a sector with more than 50 Indian brands and several more International […]