As the renowned marketing expert Philip Kotler once said, “The best advertising is done by satisfied customers.”

Pay-per-click (PPC) advertising is one of the most effective ways to promote products and services online.

A smart SEM strategy is critical to business success. It goes beyond organic digital marketing endeavours, including all paid marketing elements to help your qualified customers discover you online.

Advertising copy can either make a campaign or break it. When you are running online display ads, it is necessary to write a copy that not only attracts your target audience, but also sells.