what is google analytics?

IKF Insight

Google Analytics is a web analytics tool by Google that tracks website traffic and user behavior. It provides detailed insights into how users interact with your website.
With Google Analytics, you can analyze traffic sources, user journeys, and conversion data. It helps identify which pages perform well and where users drop off. These insights allow businesses to optimize their website, improve user experience, and make data-driven decisions for growth.
User behavior data helps identify improvement areas in content and design.

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