What is keyword research in seo?

Keyword research in SEO is the process of identifying search terms people use on platforms like Google to find products, services, or information.
It helps align content with actual user intent by analyzing:
• Search volume and competition
• User intent (informational, transactional)
• Long-tail keyword opportunities
Tools like SEMrush and Ahrefs are widely used to discover high-value keywords.

IKF Insight

Understanding user intent behind keywords is more important than just search volume.

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