what is meta description?

IKF Insight

Meta description is a short summary of a webpage displayed below the title in search engine results. It helps users understand what the page is about before clicking.
A strong meta description should be concise, relevant, and include important keywords naturally. It should clearly communicate the value of the page and encourage user action. While it does not directly impact rankings, it significantly improves click-through rates and user engagement.
Descriptions impact user decisions even if they do not affect rankings directly.

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