what is meta title?

IKF Insight

Meta title is the clickable headline that appears in search engine results for a webpage. It plays a critical role in both rankings and click-through rates.
A well-optimized meta title should include the primary keyword, remain within character limits, and clearly describe the page content. It acts as the first impression for users in search results. Writing clear and relevant titles improves visibility and encourages users to click on your page.
Titles influence both rankings and user clicks in search results.

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