what is website traffic?
IKF Insight
Website traffic refers to the number of users visiting a website over a specific period through different channels such as search engines, direct visits, or referrals. It reflects how effectively a website attracts and engages its audience.
Traffic is typically measured using tools like Google Analytics, which provide insights into sessions, user behavior, and traffic sources. It can be categorized into organic, paid, referral, and direct traffic. Monitoring traffic helps understand which channels drive the most engagement and where improvements are needed. A steady increase in traffic usually indicates strong SEO performance and effective content strategies aligned with user intent.
Different traffic sources indicate how users discover your website.
