From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success. For that matter, you are most likely to catch the first glimpse of a film on Facebook or Instagram […]
“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]
There has been a significant rise in the use of hashtags over the years. It used to be just a mere button on your phone before it transitioned into a symbol that is universally recognized as a social media tool used to communicate powerful messages. If you happen to notice, […]
Since its launch in 2010, Instagram has taken the world by storm. Literally. With a mammoth 700 million active monthly users, people are scurrying to engage the world with their wares on Instagram. Are you still wondering whether your brand is the right fit for this social network? Or have […]
Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising […]
Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% […]
Your marketing strategy is a deciding factor in making or breaking your company. As a startup, it is in the best interest of your company to invest more on digital marketing as it is the only option to build your brand on a low budget. Every startup aims to grow […]
An ear for social media can result in years of loyal brand following. The social media battle has heated up in the last couple of years. When it comes to a cut-throat and crowded sector like FMCG – a sector with more than 50 Indian brands and several more International […]
We cannot stress enough about having a profile on LinkedIn. It’s the need of the hour to have a best LinkedIn profile, whether you are a student or a working professional; you have to be on LinkedIn. Period. Why? LinkedIn opens doors for opportunities for you. It gets your professional […]
‘Social Media’ has become the buzzword in marketing field. Everyone who is enthusiastic about trying newer marketing tools is gung ho about the efficacy of social media marketing. As per the data available for 2015, the number of social media users exceeds 2 billion. Most of the users avail social […]
Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying – “Arrest yourself in the magnificent colors and designs at Rama’s. New Stock Available!” Or even my salon lady drops me an email about latest offers and appointment confirmations. They are […]
Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously. According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality […]
An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising […]
There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, […]
Are you looking to boost your social media engagement? If ‘yes’, there are some easy as pie content ideas to adhere to. These Top 10 ideas are a must follow list for any Brand to get superb engagement. These ideas have everything you could possibly post on social media and […]
Ask anyone what is organic reach on Facebook and you are going to hear a tale of sadness about how they ruined it. Organic reach may have suffered a lot under the iron fist of Facebook, but there are still ways to improve that organic reach. You are going to […]
Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one […]
A common question among social media marketers is, “Social media is evolving, what’s next?” You may be tired of hearing clichés about the future potential of social media technology. The way we use social media is constantly evolving. It is important to keep in mind that the significant aspect of […]
Social media has become a key platform to boost your business. This is due to proliferation in the digital marketing field. Boosting on social media is cheaper and more effective than the traditional way of marketing. It does not require much experience or strong monetary back-up. There are plenty of […]
Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading […]
