When it comes to promoting a product or service, social media is a powerful tool. Social media platforms have millions of users, and businesses can tap into this vast audience through social media marketing.

Social media has today become an integral part of our lives. With more than 4.59 billion active social media users in 2022, it has become an essential tool for individuals and businesses alike.

Social media marketing has become a vital aspect of any business strategy. However, with the plethora of social media platforms available,

An influencer promotes a brand to their followers, but a true brand influencer lives and breathes the brand and advocates it with every fibre of their being.

Social media advertising has emerged as a powerful tool to reach potential customers and maximise return on investment (ROI).

Social media marketing is a powerful tool that businesses can use to reach their target audience and drive conversions.

Social media has transformed the way we connect with the world around us.

About 66% marketers generate solid leads from social media platforms even after investing only up to six hours weekly on social media marketing.

The above quote pretty much sums up how you should strategise and fashion your social media marketing content, and why its intent needs to be clear right from the beginning.

Content marketing is a tricky business and marketing content on social media is even trickier.

There is no industry or area that hasn’t been left untouched by social media. It wouldn’t be wrong to say that social media has spread its tentacles into every realm that we interact with—travel, shopping, food, advertising, and the whole shebang.

From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success.

As we inch closer towards the General Elections slated for the next year somewhere between April and May, political parties and candidates will be wielding all types of media to present themselves in the best light possible.

An ear for social media can result in years of loyal brand following.

The social media battle has heated up in the last couple of years.

According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B.