Social Media Marketing

How-to-Use-Hashtags

How To Use Hashtags?

There has been a significant rise in the use of hashtags over the years. It used to be just a mere button on your phone before it transitioned into a symbol that is universally recognized as a social media tool used to communicate powerful messages. If you happen to notice, people use hashtags so that […]

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising but evident, as the most […]

Steps to Build Best LinkedIn Profile

We cannot stress enough about having a profile on LinkedIn. It’s the need of the hour to have a best LinkedIn profile, whether you are a student or a working professional; you have to be on LinkedIn. Period. Why? LinkedIn opens doors for opportunities for you. It gets your professional network growing multi-folds which ultimately […]

What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, the more attractive you become […]

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising campaign. But after selecting the […]

How B2B Companies Can Do Digital Marketing?

Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously. According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality leads and lead generation. In […]

Facebook ads versus Google ads

Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns. But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one to choose? Before we decide […]

9 Best Viral Marketing Tactics

Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading information through word-of-mouth using primarily […]

How Much Does Facebook Advertising Cost?

In a pay-to-play social media market, it is quite daunting to join a competitive advertising environment like Facebook. While connecting with the social media advertising world, you have control over your budget for ad campaigns.  In the first quarter of 2016, 1.65 billion Facebook users were active on a monthly basis. Rest assured, your prospective […]

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