A few years back, while helping a friend’s kid in choosing a college, I couldn’t help but think about my college search. At that time, I spent hours going through brochures, attending college fairs, and going for campus tours.

A few years ago, one of our real estate clients at IKF came to us with a huge problem. Their social media marketing for real estate was all over the place. They posted random pictures of properties daily, sometimes even without a clear call to action.

Going public is a huge milestone for any company, but before you can capture the interest of potential investors, you need to ensure your social media presence is IPO-ready.

Marketing as an advertising tool has changed tremendously with the advent of social media. Gone are the good old days when indoor marketing (TV, radio, newspaper) and outdoor marketing (Billboards, hoardings, bus and street advertising) were the only options available.

Social media has become a vital component of brand expansion. In fact, it has evolved into an ideal platform for showing your brand identity and expanding the existing customer base.

Social media marketing is that secret sauce that ensures your restaurant’s success. In India, social media has transformed the way restaurants conduct their business.

Managing a local business might seem difficult if you don’t use the best internet marketing tools. Word-of-mouth marketing or physical presence alone is not sufficient in the age of widespread digitisation to uncover a company’s unceasing profits.

In the dynamic realm of 2024, where social media is the digital marketplace, connecting with an online community is not just a marketing tactic – it’s a strategic imperative.

There’s no denying that social media has become a central element of brand promotion, customer engagement, and revenue generation.

In the constantly changing digital marketing landscape, businesses, particularly those in India, continually adapt to the variable stream of social media marketing. As we enter 2024

Are you ready to embark on a journey to master the art and science of crafting captivating social media content?

Capturing the attention of Gen Z and Millennials requires innovative approaches. Enter reels marketing, a dynamic tool that has taken Instagram by storm.

For companies looking to engage with their target audience, social media marketing is an essential tool.

The definition of influence has completely changed in today’s age; as social media permeates every aspect of our everyday lives.

Social media marketing, today, holds the power to make or break your brand. Pretty much the entire world is on social media with almost everyone utilising it to express their views

In the interlinked and intertwined world of today, social media platforms offer a singular chance to highlight our brand values, interact with our audience, and build a flourishing community.

Social media is an indispensable tool for organisations to engage with their audience and build a strong brand presence.

When it comes to promoting a product or service, social media is a powerful tool. Social media platforms have millions of users, and businesses can tap into this vast audience through social media marketing.

With over 4.5 billion people worldwide using social media as of 2025, its potential is undeniable. Notably, India’s social media analytics market is projected to reach USD 4.29 billion by 2030, with a remarkable CAGR of 42% from 2024 to 2030 (Source: Grand View Research).

Social media marketing has become a vital aspect of any business strategy. However, with the plethora of social media platforms available,

An influencer promotes a brand to their followers, but a true brand influencer lives and breathes the brand and advocates it with every fibre of their being.

Social media advertising has emerged as a powerful tool to reach potential customers and maximise return on investment (ROI).

Social media marketing is a powerful tool that businesses can use to reach their target audience and drive conversions.

Social media has transformed the way we connect with the world around us.

About 66% marketers generate solid leads from social media platforms even after investing only up to six hours weekly on social media marketing.

The above quote pretty much sums up how you should strategise and fashion your social media marketing content, and why its intent needs to be clear right from the beginning.

Content marketing is a tricky business and marketing content on social media is even trickier.

There is no industry or area that hasn’t been left untouched by social media. It wouldn’t be wrong to say that social media has spread its tentacles into every realm that we interact with—travel, shopping, food, advertising, and the whole shebang.

From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success.

As we inch closer towards the General Elections slated for the next year somewhere between April and May, political parties and candidates will be wielding all types of media to present themselves in the best light possible.

An ear for social media can result in years of loyal brand following.

The social media battle has heated up in the last couple of years.

According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B.