According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B.

An ear for social media can result in years of loyal brand following.

The social media battle has heated up in the last couple of years.

As we inch closer towards the General Elections slated for the next year somewhere between April and May, political parties and candidates will be wielding all types of media to present themselves in the best light possible.

From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success.

There is no industry or area that hasn’t been left untouched by social media. It wouldn’t be wrong to say that social media has spread its tentacles into every realm that we interact with—travel, shopping, food, advertising, and the whole shebang.