Take Customer Satisfaction to the Next Level with Social Listening

Take Customer Satisfaction to the Next Level with Social Listening

The social world is ever-evolving, even right now as I type! As small kids, we were always taught to ‘Listen before we speak’ who knew that this simple phrase holds the power to change your social media services game altogether. Attentive listening and thoughtful communication is a basic life skill […]

Twitter Mistakes that Are Graver Than You Know It

Twitter Mistakes that Are Graver Than You Know It

Mistake #1: Tooting your trumpet tastelessly You may feel like there’s so much to talk about your product/service/or even you but you only have 140 characters so you drop a series of crazed tweets bordering on tasteless self-promotion and bragging. Nobody likes to read such tweets let alone interact on […]

The 7 Important P’s of Social Media Marketing

The 7 Important P’s of Social Media Marketing

Alright, whether you are our regular reader or have just stumbled on this article—you know that already by now that social media to your brand/business is as important as food is to your soul. There’s no need for us to establish that, do we? We hope not because the world […]

Social Media Mistakes To Be Avoided In Political Campaigns

Social Media Mistakes To Be Avoided In Political Campaigns

Social media, oh sweet, sweet, social media. Yes, being a digital agency specializing in social media marketing, we are enthusiastic about everything and anything the social world has to offer. We lap it up, are the first ones to adopt the new roll-outs, and talk tirelessly about how we can […]

Social Media Marketing Tips That You Need To Start Using Right Now!

Social Media Marketing Tips That You Need To Start Using Right Now!

Social media promotion is an elusive bird. Those who crack it are left wondering if there’s anything more they can do—while those who struggle with the results wonder if they’ll ever crack it! As a social media marketing services company, we consider it our responsibility to throw the light on the […]

How social media is changing movie marketing

How social media is changing movie marketing

From Sonam Kapoor to Sarah Jessica Parker, every shining star in the film firmament knows how to parlay their immense following on social media to turn their movies into commercial success. For that matter, you are most likely to catch the first glimpse of a film on Facebook or Instagram […]

Social media campaign ideas for Politicians

Social media campaign ideas for Politicians

There is no industry or area that hasn’t been left untouched by social media. It wouldn’t be wrong to say that social media has spread its tentacles into every realm that we interact with—travel, shopping, food, advertising, and the whole shebang. Apart from that, social media marketing has also become […]

5 Social Media Marketing Tips for Financial Services

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]

How To Use Hashtags?

How To Use Hashtags?

There has been a significant rise in the use of hashtags over the years. It used to be just a mere button on your phone before it transitioned into a symbol that is universally recognized as a social media tool used to communicate powerful messages. If you happen to notice, […]

Instagram Marketing: Features That You Should Be Using

Instagram Marketing: Features That You Should Be Using

Since its launch in 2010, Instagram has taken the world by storm. Literally. With a mammoth 700 million active monthly users, people are scurrying to engage the world with their wares on Instagram. Are you still wondering whether your brand is the right fit for this social network? Or have […]

Social Media Strategy for Nonprofits

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising […]

Why Startups Can’t Start Right Without Digital Marketing?

Why Startups Can’t Start Right Without Digital Marketing?

Your marketing strategy is a deciding factor in making or breaking your company. As a startup, it is in the best interest of your company to invest more on digital marketing as it is the only option to build your brand on a low budget. Every startup aims to grow […]

Why FMCG brands should consider Social Media?

Why FMCG brands should consider Social Media?

An ear for social media can result in years of loyal brand following. The social media battle has heated up in the last couple of years. When it comes to a cut-throat and crowded sector like FMCG – a sector with more than 50 Indian brands and several more International […]

Steps to Build Best LinkedIn Profile

Steps to Build Best LinkedIn Profile

We cannot stress enough about having a profile on LinkedIn. It’s the need of the hour to have a best LinkedIn profile, whether you are a student or a working professional; you have to be on LinkedIn. Period. Why? LinkedIn opens doors for opportunities for you. It gets your professional […]

Top 5 Benefits of Social Media Marketing

Top 5 Benefits of Social Media Marketing

‘Social Media’ has become the buzzword in marketing field. Everyone who is enthusiastic about trying newer marketing tools is gung ho about the efficacy of social media marketing. As per the data available for 2015, the number of social media users exceeds 2 billion. Most of the users avail social […]

10 Ultimate Digital Marketing Ideas This Festive Season

10 Ultimate Digital Marketing Ideas This Festive Season

Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying – “Arrest yourself in the magnificent colors and designs at Rama’s. New Stock Available!” Or even my salon lady drops me an email about latest offers and appointment confirmations. They are […]

How B2B Companies Can Do Digital Marketing?

How B2B Companies Can Do Digital Marketing?

Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously. According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality […]

5 Best Ways to Assess the Best PPC Agency

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising […]

What Digital Marketers Can Do To Popularise E-commerce Websites

What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, […]

Top 10 Ideas for Your Social Media Brand Engagement

Top 10 Ideas for Your Social Media Brand Engagement

Are you looking to boost your social media engagement? If ‘yes’, there are some easy as pie content ideas to adhere to. These Top 10 ideas are a must follow list for any Brand to get superb engagement. These ideas have everything you could possibly post on social media and […]