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5 min read

“Content is king.” This statement, famously coined by Bill Gates, highlights the importance of creating high-quality content to attract and retain your target audience.

In today’s highly competitive digital landscape, creating shareable content has become a necessity for businesses looking to increase their brand awareness and engagement levels. However, with so much content being produced every day, it can be challenging to stand out from the crowd.

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Let’s discuss five strategies to make your content more shareable and help you achieve your content marketing goals.

1. Make it visually appealing

Humans are visual creatures, and we are naturally drawn to images, videos, and infographics. According to the statistics by Optimind Technology, content with relevant images gets 94% more views than content without images. Thus, incorporating visual elements in your content can significantly increase its shareability.

To make your content more visually appealing,

  • Use high-quality images that are relevant to your content: Avoid using stock images or irrelevant images. Instead, use high-quality images that resonate with your audience and support your content. Take help from providers of content marketing services for expert advice.
  • Use infographics to present information in a visually appealing way: Infographics can help simplify complex information and make it more digestible for your audience. They are also highly shareable, making them an excellent tool for driving traffic to your website or blog.
  • Use videos to convey your message: Videos have become one of the most popular forms of content, with over 91% of internet users watching videos online. Adding videos to your content can be an effective way to enhance engagement and shareability.
  • Use eye-catching headings and subheadings to break up the text: Large blocks of text can be overwhelming and discouraging for readers. Breaking up your content into smaller chunks with headings and subheadings can make it more readable and shareable.

2. Make it informative

Now that we understand the importance of analytics let’s discuss how to use data to fuel your digital marketing campaigns.

To make your content more informative,

  • Provide in-depth information that your audience can’t find elsewhere: Research your topic thoroughly and provide insights that are unique and valuable to your audience. Make sure to cite your sources and provide data to support your claims.
  • Provide actionable tips that your audience can use: Share practical tips and advice that your audience can implement immediately. This will help increase engagement and shareability, as people are more likely to share content that can help others. For help, contact IKF, a trusted provider of content marketing services in Pune.
  • Use statistics and research to back up your claims: Incorporating statistics and research in your content can help increase credibility and make your content more informative.
  • Provide examples to make your content more relatable: Use real-life examples to illustrate your points and make your content more relatable to your audience.

3. Make it emotional

People share content that evokes emotions. Whether it’s laughter, inspiration, or anger, content that makes people feel something is more likely to be shared.

To make your content more emotional,

  • Tell stories that people can relate to: Storytelling is a powerful tool for evoking emotions. Share stories that your audience can relate to, and that illustrates the message you want to convey.
  • Use humour to make your audience laugh: Humour can help break the ice and create a positive emotional response. However, be mindful of your audience and avoid offensive or insensitive humour.
  • Use inspirational stories to motivate your audience: Share stories of people who have overcome challenges or achieved great things. This can inspire your audience and motivate them to take action.
  • Use controversial topics to evoke strong emotions: While controversy can be risky, it can also be a powerful tool for creating emotional content. However, be sure to handle controversial topics with care, and avoid offending your audience.
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4. Make it easy to share

While creating shareable content is essential, it’s equally important to make it easy for people to share it. 

To make your content more shareable,

  • Include social media sharing buttons: Make it easy for people to share your content on social media by including social media sharing buttons on your website or blog.
  • Provide easy-to-copy links: Include short, easy-to-copy links to your content, making it easy for people to share it via email or messaging apps.
  • Encourage sharing: Include a call-to-action in your content encouraging people to share it. For example, you can add a simple message at the end of your blog post, such as “If you found this content valuable, please share it with your network.”

5. Promote your content on social media

Ultimately, promoting your content through social media channels can greatly improve its potential for being shared.

To promote your content on social media,

  • Share your content on multiple social media platforms: Don’t limit your content to one social media platform. Share it on multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram.
  • Use hashtags to increase visibility: Use relevant hashtags in your social media posts to increase their visibility and reach a wider audience.
  • Engage with your audience: Engage with your audience by responding to comments, sharing their content, and asking for their opinions. This will help build relationships with your audience and increase engagement levels.
  • Use paid social media advertising: Consider using paid social media advertising to reach a broader audience and increase the visibility of your content.

By implementing these strategies, you can increase your content’s visibility and reach a wider audience, driving traffic to your website or blog and ultimately, increasing your business’s success.

If you’re looking for expert content marketing services to help you create shareable content, consider working with IKF, a leading content marketing agency in Pune. Our team of experienced professionals can help you develop a customised content marketing strategy that drives real results. Contact us today to learn more!

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.