The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as a term is generic. An […]
Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% of advertisers have already started […]
Are you looking to boost your social media engagement? If ‘yes’, there are some easy as pie content ideas to adhere to. These Top 10 ideas are a must follow list for any Brand to get superb engagement. These ideas have everything you could possibly post on social media and get the desired result. From […]
The client is the most important aspect of any economy. S/he is the one who practically keeps the economy running. It is thus important to cater to the needs of customers. This is where customization plays a key role. Making additions and subtractions, adjustments as per the requirements of the consumer ensures better delivery of […]
When Brandon Turner, a real estate entrepreneur decided to start a simple podcast on how to invest in real estate, he was taken aback with the response. A few hundred listeners per week had converted to a whopping 45,000 downloads per week! The icing on the cake being his show was downloaded more than 48 […]
From small business owners to corporate CEOs the word ‘marketing’ is enough to send a shiver down the spine. Alien and expensive, many business owners assume that digital marketing in particular is costly and complex, but that doesn’t have to be the case. Here are 6 content marketing hacks designed to help you grow your […]
‘Can blogging boost your sales?’ Now, that would have been a relevant question about five years ago, but not now! Today, blogging has proved to be an effective tool for brand promotion and sales. Bloggers have quite literally taken the digital world by storm and opened new sales avenues for companies and individuals. According to […]
