The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]
Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% […]
From small business owners to corporate CEOs the word ‘marketing’ is enough to send a shiver down the spine. Alien and expensive, many business owners assume that digital marketing in particular is costly and complex, but that doesn’t have to be the case. Here are 6 content marketing hacks designed […]
‘Can blogging boost your sales?’ Now, that would have been a relevant question about five years ago, but not now! Today, blogging has proved to be an effective tool for brand promotion and sales. Bloggers have quite literally taken the digital world by storm and opened new sales avenues for […]
The client is the most important aspect of any economy. S/he is the one who practically keeps the economy running. It is thus important to cater to the needs of customers. This is where customization plays a key role. Making additions and subtractions, adjustments as per the requirements of the […]
When Brandon Turner, a real estate entrepreneur decided to start a simple podcast on how to invest in real estate, he was taken aback with the response. A few hundred listeners per week had converted to a whopping 45,000 downloads per week! The icing on the cake being his show […]
