The Scope & Future of SEO in India

10 min read

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

With most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing. Everybody is going digital nowadays. There are a large number of internet users in the world as of 2020 which gives all businesses a huge opportunity to prosper with the proper use of online marketing. Naturally, the best way your business is going to get noticed is if it is found easily on search engines. This is where SEO plays a significant role. There are 3 major players currently in the search engine business i.e. Google, Bing & Yahoo with Google being the most popular.

As the owner of a leading website development company in Pune called I Knowledge Factory(IKF) , I believe SEO can only get bigger in the years to come and is certainly going to help businesses grow exponentially with their online presence. There’s a large section of businesses which believe SEO is the key to their online success.

Hey guys, this is Ashish Dalia & today we’re going to look at a few SEO trends which we believe will rule the roost in the years to come:

1. Webpage Parameters (Core Web Vitals)

Webpage parameters are a set of specific components that help Google assess a webpage’s overall user experience. The websites with a better user experience are preferred by Google’s algorithm and are ranked higher in their search engine reports. The three most important vitals you need to take care of are: largest content paint, first input delay & cumulative layout shift.

2. Artificial Intelligence

Artificial Intelligence or AI as it is popularly known is a revolutionary technology that has changed the way we interact online. You should alter you SEO strategy according to Google’s AI Algorithm as it will influence your ranking greatly. RankBrain algorithm plays an important role in Google’s ranking factors for SERP results. The algorithm will study different behavioral patterns of the users such as click-through rate, average time spent on any page and other patterns. You can come up with fresh, original, highly engaging and readable content that offers useful information to users. This will help your website rank higher in the search engine results.

Future Of SEO In India blog by IKF

3. Voice Search

Nowadays, everyone has smartphones, tablets or laptops with handy voice assistants like Alexa, Siri or the Google assistant. They have made life much easier for all of us as we can search for whatever we want without having to tediously type on a keyboard and work with just a simple voice command. According to a recent survey, more than 50% of households will have a smart speaker in their house by 2022. Voice search technology has gained popularity across the globe due to the convenience it offers to users. You need to optimize your website for voice search. Here, the only thing that you need to focus on are the keywords that you use. You need to keep yourself in the customer’s place and think about phrases people generally use to give a voice command.

4. Google’s EAT Principle

The EAT principle of Google refers to Expertise, Authoritativeness, and Trustworthiness. Google uses these factors to determine whether you are offering useful, relevant content to visitors or not. Make sure your website has the best original content which is relevant. Try and understand the needs of your consumer and create content accordingly.

Constantly updating yourself about new trends & practices adopted by companies is the need of the hour. SEO metrics & parameters also keep changing with time and the best way to stay ahead of the game is to hire a competent SEO company in India to handle your website.

If you’re looking for an agency to handle your SEO needs, do check out I Knowledge Factory Pvt. Ltd. (IKF). IKF is a leading digital marketing company in Mumbai that offers a full-range of digital services, including dedicated content marketing services.

To connect with us for a free consultation session, drop us a mail on or call us on +91 88888 66110.