Here’s a secret most people don’t realize: When my friend moved to a new city, the first thing they did to find a doctor was Google it.

A few months back, I was in Gujarat, India’s biggest pharmaceutical industry hub with more than 3000 pharma manufacturing units—the highest among all states.

A few months ago, I was in a meeting with a client who owns a manufacturing company that specializes in industrial equipment. The company had a solid product line, a dedicated team, and impressive credentials.

A leading software development and services company with headquarters in Pune and Mumbai faced a significant challenge in managing its online reputation. Negative reviews had begun surfacing on Google, especially from interview candidates and former employees, highlighting concerns about the interview process, management, and company culture.

In this present era, the real estate industry is heading towards the digital space more than before.

In digital marketing, a Google Featured Snippet is like striking gold. Also known as “Position Zero”, featured snippets are highly sought-after positions on search engine results pages (SERPs).

Ever wondered why certain websites always rank at the top of Google? It’s not luck but SEO backlinks, as one of the key factors.Pages with a high number of quality backlinks tend to rank above those with fewer.

Remember the good old days of SEO, where keyword stuffing ruled the roost and search engine algorithms were more like a secret language?

At a time when information and technology influence business performance, local SEO can be considered an essential tactic for companies aiming to capture their local market.

Ever asked yourself why some search results look richer than others? Why do some include star ratings, reviews, and even events?

In the digital era, a successful SEO strategy plays a vital role for educational institutions that want to increase their online visibility, attract prospective students and keep ahead of the competition.

Remember the good ol’ days when you simply typed a keyword or query into a search bar and got a page of blue links back? Those days are fast-moving like a wind in the digital world that we dwell in.

As a manufacturing company, you may have faced particular difficulties when using SEO to drive traffic to your website. Our clients in the manufacturing and industrial sectors frequently come to I Knowledge Factory,

Greetings, Dear readers, today we are going to speak about a very contemporary topic which is the March 2024 Google Core Algorithm Update.

SEO has recently become the fastest growing Digital Marketing Service all over the world. This is a highly productive process and generates considerable ROI but today’s blog is about the tools that help companies that provide SEO services in India throughout the SEO process.

Navigating the intricate landscape of digital content creation demands a nuanced approach. Crafting blogs that captivate your audience while scaling the peaks of search engine rankings is an art.

In the expansive digital landscape, mastering the art of Search Engine Optimization (SEO) is no longer a mere option, it’s a strategic necessity. Imagine your website as a hidden gem, nestled amidst the vast expanse of the internet.

In the ever-shifting domain of digital marketing, staying ahead of the curve is crucial. This blog will talk about the profound importance of E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) in SEO.

Today, the Internet has become a basic human need, people spend most of theirday on the Internet, and for such demanding consumers, website speed has become a critical factor to keep the consumer’s attention intact.

The rise of mobile devices has forever changed the way people consume information.

Google’s Core Web Vitals is one of the newest developments that has grabbed the attention of website owners and SEO specialists alike.

Mastering the art of website optimisation has become essential these days as the digital space is crowded with websites vying for users’ attention.

For long-term success, voice search optimisation must be a part of your digital marketing strategy.

Voice search has emerged as a game-changer today, especially when convenience is key.

Search engine optimisation (SEO) is a critical component of any digital marketing strategy, especially for local businesses.

As the famous quote by Bill Gates goes, “Content is king.” And in today’s digital age, that couldn’t be more true.

With most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing.

If you are a hardcore inbound marketer, you’ll understand the value of good content and link building in driving traffic to your site.

Search engine optimization is used for obtaining data on a given topic. Google, Yahoo, and Bing search their databases for the keywords entered and come up with respective results.