Search engine optimisation (SEO) is a critical component of any digital marketing strategy, especially for local businesses.

As the famous quote by Bill Gates goes, “Content is king.” And in today’s digital age, that couldn’t be more true.

With most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing.

If you are a hardcore inbound marketer, you’ll understand the value of good content and link building in driving traffic to your site.

Search engine optimization is used for obtaining data on a given topic. Google, Yahoo, and Bing search their databases for the keywords entered and come up with respective results.