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Ever asked yourself why some search results look richer than others? Why do some include star ratings, reviews, and even events? That is how schema markup works, also known as structured data markup. It is like a hidden language that you can use to communicate directly with search engines to inform them of the information on a particular website and also how appealing it will be in their search results.

Structured Data Markup

Understanding Schema Markup

Schema markup is just like tags that you add to the code of your website. These tags categorise your content, specifying details like whether it’s a recipe, a product, a local business, or even an upcoming event. Think of a recipe website with schema markup. The tags would inform search engines about the ingredients, the cooking time, and even the calorie count. This helps search engines to show rich snippets in search results providing these details along with the website title and description.

Advantages of Using Schema Markup for SEO

1. Improved Search Engine Optimisation

Semantically rich data makes it easier for search engines to understand the content and context of a webpage. This understanding can lead to better ranking and more active search results for the users.

2. Rich Snippets

Perhaps the most important advantage of schema markup is the creation of rich snippets. These rich snippets can include reviews, ratings, or detailed information about an event making your listing stand out and increasing the amount of clicks. For example, schema markup makes an ordinary search result into a visually appealing snippet with images, reviews and prices.

3. Improved Local SEO

Local business schema allows a business to rank higher in local search results. Adding structured data such as your company name, address, phone number and operation hours will help your local customers find you better.

Click Through Rate

4. Increased Click-Through Rates

The Rich Snippets enhance the appearance of a page in the search results thus increasing the chance of generating more clicks. This additional exposure can lead to more visitors to your website and consequently greater sales.

5. Better Indexing

Schema markup can be used to improve indexing of your website, making sure every page is found and ranked accordingly.

Types of Schema Markup

  • Article Schema: For news articles, blog pages and sports articles.
  • Product Schema: For content for product descriptions, reviews, and ratings.
  • Event Schema: For event dates, locations, and price of tickets.
  • Local Business Schema: For business establishments and physical stores with addresses and contacts.
  • FAQ Schema: For Frequently Asked Questions sections, helping to provide quick answers directly in search results.

Implementing Schema Markup

To mark up the schema, one can use tools such as Google’s Structured Data Markup Helper. Once you have your markup, you need to include it in your HTML. The Google Rich Results Test and Schema Markup validator will help check if the markup is implemented correctly and is being recognised by search engines.


Structured data or schema markup provides a great opportunity for Search Engine Optimisation. By offering structured data to search engines you can improve your website’s search visibility and click-through rate and also provide better user experience. If you’re a local business owner or a content creator who wants to improve visibility in search engine results pages (SERPs), schema markup is one of the most powerful tools available.

If you need further help to achieve your schema markup and SEO goals, I Knowledge Factory offers SEO services In Pune that will enable your business to rise above the competition in the internet-driven world.


1. What are the benefits of schema markup for SEO?

Schema markup helps search engines understand your website better, leading to richer snippets, improved click-through rates, and potentially better SEO.

2. What is the most commonly used structured data markup for SEO?

One of the most commonly used structured data markups for SEO is a local business schema. This helps local businesses display their address, reviews, and other relevant details in search results.

3. How many types of schema markup are there in SEO?

There are hundreds of types of schema markup available for SEO, but the exact number can vary depending on the source.

4. How does schema markup enhance search engine results?

Schema markup adds labels to your website content, like reviews or product details, allowing search engines to display richer snippets that are more informative and eye-catching in search results.

5. What is the difference between structured data and schema markup?

Structured data is the umbrella term – all the organized information you provide about your webpage. Schema markup is a specific way (using tags) to implement structured data for search engines to understand it easily.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

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