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“Content that is worth sharing is worth creating.” – Seth Godin

It takes skill to create content that not only grabs users’ attention, but also gets shared across multiple platforms. especially when attention spans are shorter than ever.

Its capacity to connect with viewers on a personal level and arouse a desire to share it with their networks is what makes material go viral.

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You’ve come to the correct place if you’ve been wondering how to create shareable content that has a lasting impact and spreads like wildfire.

How to Create Shareable Content on Social Media?

Here are 10 tips you can use for creating shareable content that will spread like a storm on social media.

1. Know Your Audience

  • The foundation of creating shareable content on social media is properly understanding your audience. 
  • Examine their demographics, interests, passions, pain points, and behaviours.
  • You may effectively tailor your content to their demands by thoroughly understanding your target audience.

2. Evoke Emotions

  • Emotions are a potent driving force behind content sharing. 
  • Triggering emotions can make your content memorable, whether it’s through laughter, empathy, astonishment, or inspiration.
  • Shareable content often evokes emotions in users that lead them to pass it on to their friends and followers.

3. Weave Narratives that Stick

  • People, in general, have a natural love for storytelling. 
  • Your content can become more relatable and interesting by including storytelling elements.
  • Weave narratives that are not only entertaining but also resonate with your audience’s experiences, making your content shareworthy.

4. Optimise for Visual Platforms

  • Visuals are king in the realm of social media. 
  • Make content that is visually appealing and immediately catches the viewer’s attention.
  • Infographics, memes, and videos are highly shareable media types that effectively convey complicated messages.

5. Create Snappy Headlines and Captivating Openers

  • First impressions are crucial. Create headlines and opening sentences that pique interest and encourage readers to continue reading.
  • Consider asking intriguing questions, providing startling facts, or take bold stands to arouse interest.

6. Craft Value-driven Content

  • Whether it’s through entertaining or educational content, or both, shareable content frequently provides value to the audience.
  • Help your readers by providing a solution, advice, or insights that improve their lives and encourage them to share your content with others.

7. Harness User-Generated Content

  • Encourage your audience to contribute to the creation of your content. 
  • User-generated content promotes a sense of belonging and participation.
  • Reposting client reviews, testimonials, or creative user contributions will help you connect with and value your audience.
how to create sharable content

8. Stay Current with the Latest Trends

  • Keep up with the latest news, fashions, and pop culture. 
  • Making content that supports current trends and discussions can increase the relevance and relatability of your business.
  • However, make sure the relationship is sincere and courteous.

9. Spark Engagement with Interactive Content

  • Active participation is encouraged via interactive content, which improves the user experience.
  • Quizzes, polls, contests, and interactive videos entice users to interact with your content, which increases the likelihood that they will share it with their social networks.

10. Encourage Sharing

  • Include a strong call to action (CTA) that encourages your readers to spread the word about your content.
  • A well-placed call to action (CTA) can increase the reach of your information, whether it asks them to “tag a friend” or “retweet”.

A whole lot of skill and planning are involved in creating shareable content, which is an art. To reach new audiences and expand your brand’s visibility, keep in mind that every share is an active evidence of the impact of your content.

Ready to make your content go viral? Join forces with IKF, the leading content marketing company in India.

Give us a call today and we’ll work with you to create engaging content that expands the reach of your brand!


1. What makes content highly shareable?

Content that is highly shareable has the power to connect with its target audience on an emotional level, provide value, and resonate with them, inspiring them to share it with their networks. It frequently includes elements of visual appeal, narrative, and a strong call to action that promotes sharing.

2. How do you make marketing content viral?

Focus on producing marketing content that has emotional resonance, tells a fascinating story, and provides actual value to your audience if you want it to go viral. Use social media channels wisely, participate in popular discussions, and invite audience participation by including interactive features that encourage people to spread the content across their networks.

3. How do I make my social media content viral?

Create relatable, visually appealing, and emotionally stirring content to help your social media posts go viral. To increase its exposure across platforms, make use of popular hashtags, promote audience participation, and work with partners or influencers.

4. How do you make your Instagram content go viral?

Create visually attractive posts that convey an engaging narrative and appeal to the emotions of your audience if you want your Instagram content to go viral. Increase the likelihood that your content will be shared extensively by using pertinent hashtags, participating in trending topics, and challenging users to complete tasks.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

Ashish Dalia - CEO & Chief Digital Marketing Strategist
About Ashish Dalia

Ashish Dalia is the CEO & Chief Digital Marketing Strategist at I Knowledge Factory Pvt. Ltd.

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